The collection is arranged into three series.
Subseries 1.1, Identified Prints, 1950-1967, undated
Subseries 1.2, Unidentifed Prints, 1956-1964, undated
The collection was donated to the Museum by Magdell F. Theriot and Fred G. Fournet in 1984.
Collection consists primarily of advertising and promotional materials for products sold by the Fournet Drugstore in St. Martinsville, Louisiana. Most of these materials are from well-known companies such as Hallmark Cards, Incorporated; Johnson & Johnson; Yardley of London; and Max Factor & Company. Of particular interest are the photographs documenting the African American community primarily from the 1950s.
Fournet Drugstore Collection, 1950-1977, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection transferred from the Division of Medical Sciences (now Division of Medicine and Science) to the Archives Center in 1989.
Processed by Vanessa Broussard-Simmons and Camille Bethune Brown
Collection is open for research.
Scurlock Studio Records, NMAH.AC.0618
African American Portrait Tintypes, NMAH.AC.0515
African American Family Photograph Collection, NMAH.AC.1127
G. Dwoyid Olmstead Photonegatives, NMAH.AC.0270
Parke, Davis Research Laboratory Records, NMAH.AC.0001
Warshaw Collection of Business Americana, Subject: Patent Medicine, NMAH.AC.0060
Norcross Greeting Card Collection, NMAH.AC.0058
Albert W. Hampson Commercial Artwork Collection, NMAH.AC.0561
Syntex Collection of Pharmaceutical Advertising, NMAH.AC.0821
Marion O'Brien Donovan Papers, NMAH.AC.0721
Alka-Seltzer Oral History and Documentation Project, NMAH.AC.0184
Product Cookbooks Collection, NMAH.AC.0396
NW Ayer Advertising Agency Records, NMAH.AC.0059
Binney & Smith, Incorporated, Records, NMAH.AC.0624
Carolyn Jones Papers, NMAH.AC.0552
Beverly Partridge Shopping Bag Collection, NMAH.AC.0493
Include black-and-white photographic prints, some with hand-coloring, of the St. Martinsville African American community. The images document public and private events, including weddings, graduations, the Rex Theatre baseball team, and family portraits. Most of the prints are identified and can be dated from the envelopes that are with them. The prints are arranged in alphabetical order by the name of the customer. Customer names identify the person who ordered the prints but is not necessarily the subject of the images. There is a small number of unidentified prints that are arranged by subject. In addition, there is a price list for black-and-white photo finishing. It appears that these photographs are the ones that customers never picked up from the drugstore. The images provide a valuable glimpse into the lives of African Americans in a southern town during the 1950s.
American Legion
Mitchell, Leonard
Graduating class
Wedding
Consist of advertisements and promotional materials created by Hallmark Cards for their distributors. These materials were intended to assist distributors such as the Fournet Drugstore in selling and promoting their products. Some of these materials were also used to inventory Hallmark products in the stores. Materials date primarily from the 1970s and document the sentiments, graphic expressions and perspectives on major holidays and social and cultural events. The materials are arranged in chronological order by date.
Contain a substantial amount of material used by the Fournet Drugstore to promote the products of major companies. These point of purchase displays were often large in scale and used to draw the consumer's attention to the products. Such displays are made of heavy cardboard with colorful graphics. The displays are not dated but most can be placed within a general time span. There is a set of instructions for one of the displays. A small amount of packaging and some empty envelopes are also included among these materials. The point of purchase displays is arranged first by size and then in alphabetical order by the name of the company, product or occasion, depending on the type of information that was available.