Archives Center, National Museum of American History
Rob and Julie Strasser Collection
Strasser, Julie
Nike, Inc.
Strasser, Robert (marketing executive)
NMAH.AC.0525
Archival Resource Key
2.5 Cubic feet
9 boxes
1970-1989
English
.
Arrangement
The collection is arrangedinto three series.
Series 1: Videotapes, 1983-1992
Series 2: U.S. Marketing and Promotion, 1970-1989
Series 3: International Marketing and Promotion, 1979-1989
Scope and Contents
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Preferred Citation
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Immediate Source of Acquisition
Collection donated by Julie Strasser,1995.
Related Materials
Materials in the Archives Center
Nike Advertising History Collection (AC0448)
Biographical / Historical
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Processing Information
Collection processed by NMAH Staff, undated.
Conditions Governing Access
Collection is open for research.
Sporting goods industry
Athletic shoes -- 1970-1990
Marketing -- Asia
advertising -- Sporting goods
Sales catalogs
Marketing -- U.S.
Manufacturers' catalogs
Business records -- 1950-2000
Videotapes
Blue Ribbon Sports
Videotapes
Series 1
Archival Resource Key
1983-08-23-1992
Joanie/Sax/Moses/McEnroe
Archival Resource Key
1983-08-23
1
5 Spots Tied
Archival Resource Key
1984-03-15
1
Los Angeles KABC-V Ch. 7, JCPenney/Nike Shoes Commercial, Monday Night Football
Archival Resource Key
1983-09-05
1
Walks of Your Life
Archival Resource Key
1988-07-28
1
Oregon International Track Classic
Archival Resource Key
1992
1
Brian Foster NTSC
Archival Resource Key
1992
1
"I Love L.A." Helsinki" 4 commercial spots
Archival Resource Key
1992
1
The World of Nike Christmas Edition
Archival Resource Key
1992
1
McEnroe Music Video
Archival Resource Key
1992
1
Nike Dallas NSGA
Archival Resource Key
1985
2
Charles Barkley
Archival Resource Key
1985
2
WCUB-Boston Joan Benoit feature
Archival Resource Key
1985
2
Guns of August (2 copies)
Archival Resource Key
1985
2
Nike Olympic
Archival Resource Key
1985
2
Rob's Reel NSGA
Archival Resource Key
1986
2
Sonny Vaccaro on Good Morning America
Archival Resource Key
1990
2
The Best of Nike Video for Macys
Archival Resource Key
undated
2
Jim Valvano: The Flag
Archival Resource Key
undated
2
Nike News/Nike Walls in Times Square WNEW-TV
Archival Resource Key
1984
2
Sports Bloopers
Archival Resource Key
undated
2
Hill Street Shoes
Archival Resource Key
undated
2
U.S. Marketing and Promotion
Series 2
Archival Resource Key
1970-1989
Footnotes
Archival Resource Key
1978 March
3
1
Footnotes
Archival Resource Key
1978 October
3
1
Footnotes
Archival Resource Key
1978 November-December
3
1
Footnotes
Archival Resource Key
1979 February
3
2
Footnotes
Archival Resource Key
1979 March
3
2
Footnotes
Archival Resource Key
1979 Summer
3
2
Footnotes
Archival Resource Key
1979 September/October
3
3
Footnotes
Archival Resource Key
1979 January-1980 December
3
3
Footnotes
Archival Resource Key
1980 March/April
3
4
Footnotes
Archival Resource Key
1980 June
3
4
Footnotes
Archival Resource Key
1980 October
3
5
Footnotes
Archival Resource Key
1981 Spring/Winter
3
5
Nike News Spring
Archival Resource Key
1978
4
1
Track and Field newsletters/magazine
Archival Resource Key
1980
4
2
Articles
Archival Resource Key
1983
4
3
Footwear catalog
Archival Resource Key
1985
4
4
Price list
Archival Resource Key
1985
4
4
Cross Country Catalog
Archival Resource Key
1985
4
5
Women's Apparel
Archival Resource Key
1987
4
6
Shoes Illustrated Fall
Archival Resource Key
1987
4
7
Fall Footwear Catalog
Archival Resource Key
1987
4
7
Cross training
Archival Resource Key
1987
4
7
Cycling fall
Archival Resource Key
1987
4
7
Footwear Spring
Archival Resource Key
1988
4
8
Nike Running
Archival Resource Key
1988
4
9
Footwear Spring
Archival Resource Key
1989
4
9
Sports Guide to Atlanta
Archival Resource Key
undated
4
10
How to Walk the Streets
Archival Resource Key
undated
4
10
Cycling Catalog
Archival Resource Key
undated
4
10
Nike X
Archival Resource Key
undated
4
10
Track and Field
Archival Resource Key
undated
4
10
7
3
Nike Golf
Archival Resource Key
undated
7
3
Don't Even Think About It, Just Do it
Archival Resource Key
1989
7
3
Nike Wear
Archival Resource Key
circa 1980s
7
3
All England Lawn Tennis and Croquet Club Wimbledon
Archival Resource Key
1986
7
3
Just Do It Nordstrom
Archival Resource Key
undated
4
10
Promotional catalogs memo
Archival Resource Key
1983
5
1
General promotion
Archival Resource Key
1977
5
2
General promotion
Archival Resource Key
1981
5
3
Nike News
Archival Resource Key
1977
5
4
Ads
Archival Resource Key
1970
5
5
Ads
Archival Resource Key
1981
5
6
Ads
Archival Resource Key
1986
5
7
Catalog
Archival Resource Key
1970
5
8
Catalog
Archival Resource Key
1976
5
9
Catalog
Archival Resource Key
1981
5
10
Nike Christmas cards
Archival Resource Key
undated
5
11
Nike News
Archival Resource Key
1977 Summer
5
12
The Nike Times, Volume 1
Archival Resource Key
1983-07-1983-12
8
The Nike Times, Volume 2
Archival Resource Key
1984-01-1984-12
8
The Nike Times, Volume 3
Archival Resource Key
1985-01-1985-12
8
International Marketing and Promotion
Series 3
Archival Resource Key
1979-1989
Strasser memos, Europe
Archival Resource Key
1981
5
13
Japanese/Nike Japan
Archival Resource Key
1981
5
14
Europe
Archival Resource Key
1980-1982
5
15
Japan trip
Archival Resource Key
1980
5
16
Nike international organization chart and international distributors list
Archival Resource Key
1984
5
17
Globetrotter
Archival Resource Key
1980-10
6
1
Globetrotter
Archival Resource Key
1981-01
6
2
Globetrotter
Archival Resource Key
1981-03
6
3
Globetrotter
Archival Resource Key
1981-04
6
4
Globetrotter
Archival Resource Key
1981-05
6
5
Globetrotter
Archival Resource Key
1981-06
6
6
Globetrotter
Archival Resource Key
1981-10
6
7
Globetrotter
Archival Resource Key
1981-11
6
8
Globetrotter
Archival Resource Key
1981-12
6
9
Globetrotter
Archival Resource Key
1982-01
6
10
Globetrotter
Archival Resource Key
1982-02
6
11
Globetrotter
Archival Resource Key
1982-04
6
12
Globetrotter
Archival Resource Key
1982-07-1982-08
6
13
General reference Japan
Archival Resource Key
1986
9
1
Taiwan
Archival Resource Key
1987
9
2
Thailand
Archival Resource Key
1988
9
3
Europe Soccer
Archival Resource Key
1979-1980
9
4
Nike England
Archival Resource Key
1979-1980
9
5
Europe, legal
Archival Resource Key
1982-1983
9
6
Nike Germany
Archival Resource Key
1983
9
7
Nike Norway
Archival Resource Key
1983
9
8
Photo notebook, London
Archival Resource Key
1982
7
1
Photo notebook, Japan
Archival Resource Key
1989
7
2