Archives Center, National Museum of American History
Caroline R. Jones Papers
Jones, Caroline Robinson, 1942-2001 (advertising executive)
NMAH.AC.0552
Archival Resource Key
15 Sound tape reels
4 Motion picture films
54 Cubic feet
127 boxes; one oversize folder
129 Video recordings
70 Cassette tapes
1942 - 1996
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
English
.
Scope and Contents
The collection contains creative presentations, business correspondence, internal memoranda, market research, focus group interviews, production documents, print advertisements, and other documentation for numerous clients at J. Walter Thompson, Kabon Consultants, Zebra Associates, Kenyon & Eckhardt, the Black Creative Group, BBDO, Mingo-Jones Advertising, and Caroline Jones Advertising. The collection has very little documentation of Caroline Jones, Incorporated (1996-2001), but some material exists regarding the shift from Caroline Jones Advertising to Caroline Jones, Incorporated during 1995 and 1996.
Also included are articles and speeches by Jones, including many on the subject of targeted marketing to minority consumers; photographs, awards and publicity; and a small body of personal papers from her childhood in Benton Harbor, Michigan and her experiences at the University of Michigan. The years at Caroline Jones Advertising (1986-1995) are most thoroughly documented and include extensive client files on minority consumer market development for major clients.
The audiovisual materials portion of the collection is substantial and includes radio and television ads created by the agencies at which Jones worked and television programs in which she appeared as a guest and a host.
Arrangement
The collection is arranged in seven series.
Series 1: Personal Papers, 1953-1986
Series 2: Business papers, 1965-1995
Subseries 2.1: Speeches, 1972, circa 1983-1994
Subseries 2.2: Articles, 1970-1993
Subseries 2.3: Subject Files, 1967-1995
Subseries 2.4: Publicity, 1965-1995
Subseries 2.5: Business Journals and Datebooks, 1969-1995
Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993
Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993
Subseries 2.8: Conferences, 1968-1992
Series 3: Agency Records, 1963-1987
Subseries 3.1: J. Walter Thompson, 1963-1969
Subseries 3.2: Zebra Associates, 1970-1975
Subseries 3.3: Kenyon & Eckhardt, 1971-1974
Subseries 3.4: Kabon Consultants, 1969-1975
Subseries 3.5: Black Creative Group, 1969-1975
Subseries 3.6: BBDO, 1975-1977
Subseries 3.7: Mingo, Jones, Guilmenot and Mingo-Jones, 1977-1987
Subseries 3.8: Freelance Work and Miscellaneous, 1964-1985
Series 4: Caroline Jones Advertising Agency Records, 1987-1996
Subseries 4:1: Client Files and Related Research, 1987-1995
Subseries 4.2: Agency Credentials, 1985-1991
Subseries 4.3: New Business, 1987-1994
Subseries 4.4: Correspondence, 1990-1995
Subseries 4.5: Office Materials, 1990-1995
Series 5: Print Ads, 1964-1996
Series 6: Photographs and Slides, 1950s-1995, undated
Subseries 6.1: Slides, undated
Subseries 6.2: Photographs, 1950s-1995
Series 7: Audio Visual Materials, 1970-1997
Subseries 7.1: Audio cassettes, 1984-1994
Subseries 7.2: Open Reel Audio Tapes, 1970-1984
Subseries 7.3 Videotapes, 1987-1997
Subseries 7.3.1: Agency Reels and Compilations, 1989-1994
Subseries 7.3.2: Television Commercials (Brand/Client specific), 1987-1997
Subseries 7.3.3: Director's Show Reels, 1989-1996
Subseries 7.3.4: Television Programs, 1985-1994
Subseries 7.4: Motion Picture Films, 1970s
Biographical / Historical
Caroline Robinson Jones (1942-2001) was a highly regarded American advertising and public relations executive. Her work recognized the rising economic power and cultural influence of the black middle class after World War II and contributed to a fundamental shift in American advertising, as mainstream national advertisers sought to reach a consumer market that was increasingly recognized as both economically significant and racially and ethnically diverse. The corporate and public service advertising she created to reach minority audiences stands as a record of our nation's continuing dialogue with race and ethnicity, viewed through the dual lenses of consumption and mass culture.
Caroline Marie Robinson was born in Benton Harbor, Michigan, the third of nine children. In 1963, she graduated from the University of Michigan, where she was active in Alpha Kappa Alpha sorority, with a bachelor's degree in English and a minor in Science. She married Edward Jones, a loan officer with the Small Business Administration in 1965, and had a son, Anthony. After college, she was hired by the New York offices of J. Walter Thompson, one of the country's oldest, largest and most respected advertising agencies. Like most women hired by the agency at that time, she began working in the secretarial pool, but she was invited to attend the agency's copywriting school, becoming the first African-American person ever to do so. She remained at Thompson for five years as a junior copywriter on accounts including Ponds, Chun King, Scott Paper, and the American Gas Association.
In 1969, she joined Zebra Associates as Vice President and Creative Director. Zebra, a black owned agency with a racially integrated staff, was among a pioneer group of advertising agencies that specialized in tailoring national ad campaigns to the needs and desires of an urban, black consumer market. She was named one of the Foremost Women in Communications in 1970, and won her first advertising awards in 1971, including one for work on the Southern Voter Registration Drive.
In 1972, Jones went to work as Senior Copywriter at Kenyon & Eckhardt. She later became a partner and Creative Director. While at K&E, she met Kelvin Wall, who recruited her as a senior consultant at Kabon Consulting, another black-owned agency with which she was associated from about 1970 until about 1974. From there she went on to co-found the Black Creative Group. In 1975, she achieved another first by becoming the first woman Vice President of a major agency, Batten, Barton, Durstine and Osborn (BBDO).
Jones remained at BBDO until 1977, when she joined Frank Mingo and Richard Guilmenot as principals in a new agency affiliated with Interpublic. That arrangement offered the firm the financial backing of an international advertising and marketing communications giant. Mingo-Jones specialized in tailoring general market campaigns to a black audience, in creating new campaigns for the black market, and, in some cases, repositioning the product or introducing new products to increase market share. Jones played minor roles advising the Carter-Mondale presidential campaign in 1984 (box 31/folder 13), the Mondale-Ferraro campaign (box 34/folder4), and the David Dinkins New York City mayoral campaigns. She also advised the Jesse Jackson presidential campaign and the PLP party of the Bahamas as part of her public relations work for the country (see,for example, notebooks for September,1984, box 79).
In 1986 Caroline Jones left Mingo-Jones to form her own agency, Caroline Jones Advertising, which she restructured in 1994 as Caroline Jones, Inc. and operated until her death in 2001. Her major clients included the Bahamas Ministry of Tourism, McDonalds, and Anheuser-Busch. Jones also created public service advertising for the United Negro College Fund, Healthy Start (pre-natal care), and the Partnership for a Drug Free America.
Caroline Jones received many awards including "Woman of the Year" by the Advertising Women of New York in 1990. She served on the boards of the Advertising Council, Long Island University, the Women's Bank of New York, and on the New York State Banking Board. Beginning in he late 1980s, she produced and moderated "Focus on the Black Woman" for WNYC Radio and hosted "In the Black: Keys to Success" for WOR-TV.
Sources
Stuart Elliott, "Caroline Jones, 59, Founder of Black-Run Ad Companies," The New York Times, July 8, 2001.
Judy Foster Davis, "Caroline Robinson Jones: Advertising Trailblazer, Entrepreneur and Tragic Heroine," in Eric H. Shaw, ed., The romance of marketing history : proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM), Michigan State University, East Lansing, Michigan, May 15-18, 2003 Boca Raton, FL : Association for Historical Research in Marketing, 2003. 210-219.
Judy Foster Davis, "'Aunt Jemima is Alive and Cookin'?' An Advertiser's Dilemma of Competing Collection Memories," Journal of Macroeconomics, Vol. 27, No. 1. March 2007 p. 25-37
Immediate Source of Acquisition
The collection was donated to the Archives Center, National Museum of American History in September 1996 by Caroline Marie Robinson Jones.
Processing Information
Processed by Mimi Minnick (archvist) with assistance from Maxine Brennan, Matt Sokoloski, Jennifer Snyder and Julie Hoskin (October 1997 - May 1999) and by Jessica Wagner(July-August, 2006) supervised by John Fleckner (archivist), Wendy Shaw (audio-visual archivist), and John Fleckner (2017).
Materials in the Archives Center, National Museum of American History
An oral history interview with Caroline Jones is found in Archives Center Collection (AC0367), The Campbell Soup Advertising Oral History and Documentation Project.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Beer -- 1950-2000
Liquors -- advertising -- 1950-2000
African American women executives -- 1950-2000
African Americans in mass media -- 1950-2000
advertising -- 1950-2000
Advertising agencies -- 1950-2000
Minority consumers
advertising -- Beer -- 1950-2000
McDonald's Corporation.
Bahamas. Ministry of Tourism
Kentucky Fried Chicken (Firm) (restaurants)
National Campaign for a Drug Free America (U.S.)
Healthy Start
Denny's, Inc.
Mingo-Jones Advertising.
Thompson, J. Walter (advertising agency).
Zebra Associates (advertising agency).
United Negro College Fund
Personal Papers
Series 1
Archival Resource Key
1953-1986
Scope and Contents
Includes high school memorabilia and photos, news clippings and information about Caroline Jones' hometown, Benton Harbor, Michigan, and family-related material. Three folders document her role as co-chairman of a 1968 benefit event sponsored by her sorority, Alpha Kappa Alpha, in New York City honoring Ella Fitzgerald and supported by many prominent local and national figures.
Junior High School
Archival Resource Key
1954-1956
1
1
Robert Fleming, The Success of Caroline Jones Advertising, Inc.: An Advertising Success Story (Walker Publishing Company)
Archival Resource Key
1996
1
1A
Benton Harbor High School
Archival Resource Key
1957-1959 (1)
1
2
Benton Harbor High School
Archival Resource Key
1957-1959 (2)
1
3
Benton Harbor High School Marching Band, 1958-1959, Bernie Kuschel, Director, "Stadium Echoes"
Archival Resource Key
1 Sound discs (lacquer)
1958-1959
126
1A
Scope and Contents
Pressed by RCA Custom Records, 33 1/3 RPM
University of Michigan
Archival Resource Key
1959-1963
1
4
Benton Harbor News Palladium
Archival Resource Key
1962-1963
1
5
Scrapbook: Benton Harbor, University of Michigan
Archival Resource Key
1953-1985
1
6
AKA sorority
Archival Resource Key
1965-1966
1
7
AKA sorority
AKA sorority
Archival Resource Key
1960-1964
1
8
AKA sorority
Archival Resource Key
1968
1
9
AKA Martin Luther King Foundation benefit, "Ella's Night" (with Ella Fitzgerald) program and photos
Archival Resource Key
1968
1
10
AKA Martin Luther King Foundation benefit, "Ella's Night" (with Ella Fitzgerald) program and photos
AKA Martin Luther King Foundation, "Ella's Night" (with Ella Fitzgerald), correspondence
Archival Resource Key
1968
1
11
AKA Martin Luther King foundation benefit, "Ella's Night" (with Ella Fitzgerald), publicity
Archival Resource Key
1968
1
12
Greeting cards and Invitations
Archival Resource Key
1
13
Correspondence and Greeting Cards
Archival Resource Key
1
14
Correspondence
Archival Resource Key
1968
2
15
Business cards
Archival Resource Key
undated
2
16
Business cards
Get Well Card for Caroline Jones
Archival Resource Key
undated
2
17
Family Deaths
Archival Resource Key
1985, undated
2
18
Anthony (Tony) R. Jones
Archival Resource Key
1978-1982
2
19
Anthony R. Jones, Columbia Prep School
Archival Resource Key
1974-1975
2
20
Anthony R. Jones,University of Michigan
Archival Resource Key
1980-1982
2
21
Nathaniel (Nate) Robinson
Archival Resource Key
1976-1977
2
21A
Tax Materials
Archival Resource Key
1962
2
22
Life Insurance
Archival Resource Key
1973
2
23
The Group
Archival Resource Key
1978-1980
2
24-27
Personal Miscellaneous
Archival Resource Key
1965-1986
2
28
Miscellaneous Personal Papers
Archival Resource Key
1964-1982
2
29
Biographical statements, resumes
Archival Resource Key
1963-1977
2
30
Business Papers
Series 2
Archival Resource Key
1965-1995
Scope and Contents
Business papers is divided into eight subseries:
Subseries 2.1: Speeches, 1972, circa 1983-1994.
Subseries 2.2: Articles, circa 1970-1993.
Subseries 2.3: Subject Files, 1967-1995.
Subseries 2.4: Publicity, 1965-1995.
Subseries 2.5: Business Journals and Datebooks, 1969-1995
Subseries 2.6: Business, Civic, and Political Organizations and Activities, 1968-1993
Subseries 2.7: Awards, Committees, Judgeships, Invitations, 1971-1993
Subseries 2.8: Conferences, 1968-1992
Speeches
2.1
Archival Resource Key
1972, 1983-1994
Scope and Contents
Speeches and other presentations mainly on advertising topics to business audiences. The speeches frequently drew on Jones's experiences in the industry and often dealt with issues of race. Includes speeches given as an honoree and as a panel member. Also includes reference and statistical material complied or produced for speeches.
Speeches and reference materials
Archival Resource Key
undated
2
31
Speeches
Archival Resource Key
undated
2
32
Sample listing of published speeches and Articles
Archival Resource Key
undated
3
1
"How To Get the Best From Your Ad Agency,"
Archival Resource Key
1983
3
2
"What Is Black Advertising? It's Not What You Think,"
Archival Resource Key
1986
3
3
"Springfield Gardens Junior High,"
Archival Resource Key
1989
3
4
"How to Communicate to 2/3 of the Population,"
Archival Resource Key
1989
3
5
"What Is An Entrepreneur?,"
Archival Resource Key
1989
3
6
"The Cable Industry and Targeted Marketing,"
Archival Resource Key
1989
3
7
"The Magic That Fuels Good Advertising,"
Archival Resource Key
1989
3
8
"Money, a Four Letter Word to Minority Business,"
Archival Resource Key
1990
3
9
"Advertising and the Black Consumer,"
Archival Resource Key
1990
3
10
"Rebuilding African-American Community Through Entrepreneurship,"
Archival Resource Key
1990
3
11
"1990 Ad Woman of the Year,"
Archival Resource Key
1990
3
12
"1991 African-American Issues of Concern"
Archival Resource Key
1991
3
13
"African-American Issues: Agenda for the '90s,"
Archival Resource Key
1991
3
14
"Coalition of 100 Black Women,"
Archival Resource Key
1991
3
15
African-American Market "Economic Data,"
Archival Resource Key
1992
3
16
"Advertising At Its Best,"
Archival Resource Key
1992
3
17
"Financial Women's Association,"
Archival Resource Key
1992
3
18
"Black Business Association,"
Archival Resource Key
1992
3
19
"Minorities in Advertising,"
Archival Resource Key
1992
3
20
"Targeted Marketing: Racist or Right?"
Archival Resource Key
1990
3
21
"Small Business Enterprise Award,"
Archival Resource Key
1993
3
22
"African-Americans: Who They Are, How To Reach Them,"
Archival Resource Key
1994
3
23
"Ad Women of New York Annual Conference,"
Archival Resource Key
1994
3
24
"Being Black in Business,"
Archival Resource Key
undated
3
25
"How To Interface with Fortune 500 Companies,"
Archival Resource Key
undated
3
26
"Images and Stereotypes of Women,"
Archival Resource Key
undated
3
27
"My Personal Best,"
Archival Resource Key
undated
3
28
"Opportunities for Blacks and Females in the Advertising Industry,"
Archival Resource Key
undated
3
29
"Targeted Marketing, or Why Did Uptown Go Down in Flames,"
Archival Resource Key
undated
3
30
"Targeted Marketing: Racist or Right?"
Archival Resource Key
undated
3
31
"Why and How to Reach the Black Consumer Market,"
Archival Resource Key
undated
3
32
Miscellaneous Speeches
Archival Resource Key
undated
2
33
Caroline Jones Scholarship, University of Michigan
Archival Resource Key
1972 - 1972
2
34
Illustrations for presentations
Archival Resource Key
2
35
Articles
2.2
Archival Resource Key
1970-1993
Scope and Contents
Articles submitted for publication or submitted to conferences where no other materials on that conference are available. Further conference material is filed in subseries 2.8: Conferences.
"Relocating: Treat or Trauma?"
'
Archival Resource Key
1971
4
1
"Diary of Long Distance Runner Byron Dyce,"
Archival Resource Key
1972
4
2
Letter Regarding Article
Archival Resource Key
1978
4
3
"Advertising in Black and White,"
Archival Resource Key
1979
4
4
"Opportunities for Blacks and Women, Not Enough But More Than Ever,"
Archival Resource Key
1987
4
5
"Cigarette Advertising editorial,"
Archival Resource Key
1990
4
6
"Targeted Advertising, Racist Outright?,"
Archival Resource Key
1990
4
7
"How To Select an Ad Agency,"
Archival Resource Key
1991
4
8
"Minority Consumers Can Think for Themselves,"
Archival Resource Key
1991
4
9
"Ross Perot editorial,"
Archival Resource Key
1992
4
10
"I Wish I'd Done That Ad,"
Archival Resource Key
1993
4
11
"New York Is a Funny Place,"
Archival Resource Key
undated
4
12
Barriers Facing Women in Business
Archival Resource Key
undated
4
13
Small Business Situation Analysis
Archival Resource Key
undated
4
14
Trends 1990 and Beyond
Archival Resource Key
undated
4
15
What Advertising Can Do For You
Archival Resource Key
undated
4
16
New Frontier
Archival Resource Key
undated
4
17
Miscellaneous Articles written by Caroline Jones
Archival Resource Key
1991-1992
4
18
Miscellaneous Articles written by Caroline Jones
Subject Files
2.3
Archival Resource Key
1967-1995
Scope and Contents
Articles and reports in areas of interest to Jones, including African-American spending habits, earning power, and self-image. Other topics include business, economics, the advertising industry, and consumer issues. Sources include New York City newspapers, business publications, and nationally circulated general interest magazines. Articles directly related to a particular client or project may be filed with that client or project.
Hispanic Markets: CJA fact sheets
Archival Resource Key
circa 1990-1995
4
19
Hispanic Markets: Bureau of the Census
Archival Resource Key
1990
4
20
Hispanic Markets: Donnelley Marketing Information Services: Hispanic Portraits
Archival Resource Key
undated
4
21
Hispanic Markets: Hispanic Association of Colleges and Universities: Directory
Archival Resource Key
1988
4
22
Hispanic Markets: Kiwanis Club of Little Havana, Carnaval Miami Marketing material
Archival Resource Key
undated
4
23
Hispanic Markets: New York Times Spanish-language edition marketing materials
Archival Resource Key
1993
4
24
Ice Cream Fragrance Idea
Archival Resource Key
1985
4
25
Hispanic Markets: Strategy Research Corp., "US Hispanic Omnibus"
Archival Resource Key
1986
5
1
Hispanic Markets: Telemundo, "Hispanic USA Market Study"
Archival Resource Key
1988
5
2
Hispanic Markets: USA Network, "Marketing Cable TV to Hispanic Americans"
Archival Resource Key
undated
5
3
Hispanic Markets: Clippings
Archival Resource Key
1987
5
4
Hispanic Markets: Clippings
Archival Resource Key
1989
5
5
Hispanic Markets: Clippings
Archival Resource Key
1990
5
6
Hispanic Markets: Clippings
Archival Resource Key
1991
5
7
Hispanic Markets: Clippings
Archival Resource Key
1992
5
8
Hispanic Markets: Clippings
Archival Resource Key
1993
5
9
Asian-American Interest Articles
Archival Resource Key
1988-1993
5
10-12
Black people in business press release
Archival Resource Key
circa 1970
6
1
National Black Omnibus Black Consumer market research
Archival Resource Key
1972
6
2
News Article: Black Media Efficiency Dispute
Archival Resource Key
1972
6
3
University of Michigan News: black consumer market
Archival Resource Key
1974-1975
6
4
Black Consumer Market/Liquor Market Surveys
Archival Resource Key
1974-1975
6
5
Black Media Expenditures
Archival Resource Key
1975
6
6
Advertising News of New York, "Black Agencies: Their Quiet Demise"
Archival Resource Key
1976
6
7
"Mingo-Jones responds: Ethnic Study Too Broad, Self-Serving"
Archival Resource Key
1983
6
8
Conference: "Ethnic Images in Mass Marketing,"
Archival Resource Key
1984
6
9
"New World Africans: Nineteenth Century Images of Blacks in South America and the Caribbean"
Archival Resource Key
1985
6
10
"That Curious Phenomenon, Star Quality,"
Archival Resource Key
1986
6
11
"The Origins of the Underclass," Atlantic Monthly
Archival Resource Key
June-July 1986
6
12
New York Times, "Black Child's Self-View is Still Low, Study Finds"
Archival Resource Key
1987
6
13
Fast Track Transcripts: The Best Business Books Summarized on Tape
Archival Resource Key
1988-1989 (1)
6
14
Fast Track Transcripts: The Best Business Books Summarized on Tape
Archival Resource Key
1988-1989 (2)
6
15
Time: The Weekly News Magazine, "America's Changing Colors"
Archival Resource Key
1990
6
16
Article: Race, Advertising and Accountability
Archival Resource Key
1991
6
17
Ad Week, "Challenging Myths About Black Consumers"
Archival Resource Key
1991
6
18
U.S. Department of Commerce Press Release, "Census Report on Minority Owned Businesses"
Archival Resource Key
1991
6
19
Symposium: Marketing to African-Americans
Archival Resource Key
1991
6
20
Diversity Studies by the Executive Leadership Council
Archival Resource Key
1991-1993
6
21
American Advertising Foundation,"Bringing Cultural Diversity to the Advertising Industry"
Archival Resource Key
1994
6
22
Thorne Creative Research Services, "A Summary of Focus Groups Among African-Americans…."
Archival Resource Key
1994
6
23
Caroline Jones Advertising, Inc., "Ethnic Market Overview and Recommendations"
Archival Resource Key
undated
7
1
J. A. Ball, "Ethnic Marketing: A Recommendation Focused Against Segmented Opportunities"
Archival Resource Key
1990
7
2
"Facts About the Black Consumer"
Archival Resource Key
circa 1986
7
3
Caroline R. Jones, "African-American Issues: An Agenda for the 1990s"
Archival Resource Key
1991
7
4
Caroline Jones Advertising, Inc., "The African-American Consumer Market"
Archival Resource Key
1991
7
5
Caroline Jones Advertising, Inc., "The Hispanic Consumer Market"
Archival Resource Key
1991
7
6
Caroline Jones Advertising, Inc., "Asian American Consumer Market"
Archival Resource Key
1991
7
7
Caroline Jones Advertising, Inc., "The African-American Family in 1992"
Archival Resource Key
7
8
Caroline Jones Advertising, Inc., "Hispanic Issues"
Archival Resource Key
1992, 1995
7
9
Caroline Jones Advertising, Inc., "Reaching the Hip-Hop Generation"
Archival Resource Key
1993
7
10
Caroline R. Jones, "African-Americans-Who They Are, How to Reach Them, Where to Reach Them"
Archival Resource Key
1994
7
11
"Hispanic Marketing Plan"
Archival Resource Key
1994
7
12
"Facts About Blacks"
Archival Resource Key
1987-1989
7
13
African-Americans and Economics
Archival Resource Key
1989-1991
7
14
France
Archival Resource Key
undated
7
15
Bahamas Mentions
Archival Resource Key
1990-1992
7
16
"Frohlingers Marketing Report"
Archival Resource Key
1994 - 1994
7
17
Women's Interest Articles
Archival Resource Key
1991
8
1
African-American Interest Articles-- Business, Politics, Progress
Archival Resource Key
1990-1992
8
2
Helen Davis Thompson, "Let's Celebrate Kwanza"
Archival Resource Key
1992
8
3
Clippings
Archival Resource Key
1990-1995
3
4-8
Clippings
Archival Resource Key
1989-1993
9
1-9
Clippings
Archival Resource Key
1973-1993
10
1-9
Clippings: Primarily African-American Topics, Many With Instructions From Caroline Jones to Circulate to Staff
Archival Resource Key
1990-1993
11
1-4
Clippings
Archival Resource Key
1988-1993
12
1-5
Notes on Black Ad Agencies
Archival Resource Key
1971-1989
12
6
Minority Economic Development
Archival Resource Key
1971-1989
12
7
Virginia Slims womens opinion poll
Archival Resource Key
1974
13
1
Advertising Industry
Archival Resource Key
1968-1973
13
2
"Ebony Market for Home Telephones in Major Urban Centers: A Study of Ebony Readers"
Archival Resource Key
undated
13
3
Alpha Kappa Alpha, "Women in medicine"
Archival Resource Key
1971
13
4
American Association of Advertising Agencies,"Career opportunities in advertising"
Archival Resource Key
1967
13
5
"Women's voices"
Archival Resource Key
1992
13
6
Youth markets
Archival Resource Key
1975, 1992
13
7
Women in business
Archival Resource Key
1991-1993
13
8
"A profile of dawn newspaper carriers"
Archival Resource Key
1975
13
9
"Report on the survey of the campus and career board's home sewing crafts"
Archival Resource Key
1974
13
10
African Americans in the ad industry
Archival Resource Key
1986-1992
13
11
Miscellaneous Publications
Archival Resource Key
1977-1990
13
12-13
Clippings
Archival Resource Key
1985-1994
13
14
Ebony, 40th anniversary
Archival Resource Key
1985 - 1985
15
1
The Black Collegian
Archival Resource Key
1991 - 1991
15
2
Asia-related pamphlets
Archival Resource Key
undated
15
3
Publicity
2.4
Archival Resource Key
1965-1995
Scope and Contents
Clippings mainly from the advertising trade press about Caroline Jones and the Caroline Jones Agency. Publicity focusing on Caroline Jones in the context of other agencies at which she worked are also found with files for that agency.
Black Enterprise
Archival Resource Key
1978
14
1
Newsweek
Archival Resource Key
1977
14
2
Communications Excellence to Black Audiences (CEBA) Exhibit
Archival Resource Key
1978
14
3
Ebony
Archival Resource Key
1985
14
4
Communications Excellence to Black Audiences (CEBA) Exhibit
Archival Resource Key
1980
14
5
Metropolitan Washington
Archival Resource Key
1982
14
6
University of Michigan, LSA Honor Roll
Archival Resource Key
1982 - 1983
14
7
Dollars and Sense
Archival Resource Key
1983
14
8
Ad Week
Archival Resource Key
1984
14
9
National Urban League Seventy Fifth Anniversary
Archival Resource Key
1985
14
10
Communications Excellence to Black Audiences (CEBA) Exhibit
Archival Resource Key
1985
14
11
Publicity
Archival Resource Key
1965
15
4
Publicity
Archival Resource Key
1967-1975
104
5
15
5
Publicity
Publicity
Archival Resource Key
1977
15
6
Publicity
Archival Resource Key
1981
15
7
Publicity
Archival Resource Key
1982
15
8
Publicity
Archival Resource Key
1983
15
9
Publicity
Archival Resource Key
1984
15
10
Publicity
Archival Resource Key
1985
15
11
Publicity
Archival Resource Key
1986
15
12
Publicity
Archival Resource Key
1987 - 1987
16
25
Publicity
Archival Resource Key
1988 - 1988
16
26
"In the Black" (Television Program)
Archival Resource Key
1986
15
13
"In the Black" (Television Program)
Archival Resource Key
1985 - 1986
15
14
Publicity
Archival Resource Key
1989
16
1
Publicity
Archival Resource Key
1990
16
2
Publicity
Archival Resource Key
1991
16
3
Publicity
Archival Resource Key
1992
16
4
Publicity
Archival Resource Key
1993
16
5
Publicity
Archival Resource Key
1994
16
6
Publicity
Archival Resource Key
1995
16
7
Who's Who in America
Archival Resource Key
1994
undated
16
8
Publicity
Archival Resource Key
1991
16
9
Publicity
Archival Resource Key
1993
16
10
Clippings
Archival Resource Key
1993
16
11
Newsweek, "A Long Way from Aunt Jemima"
Archival Resource Key
1989
16
12
Publicity for Caroline Jones
Archival Resource Key
1977-1992
16
13
Publicity
Archival Resource Key
1988-1991
16
14
Publicity
Archival Resource Key
1991
16
15
Clippings
Archival Resource Key
1975-1976
16
16
Clippings
Archival Resource Key
1985, 1990, 1993
16
17
Publicity
Archival Resource Key
1976 - 1982
16
18
Publicity
Archival Resource Key
1976-1982
16
19
Publicity
Archival Resource Key
1987
16
25
Publicity
Archival Resource Key
1988
16
26
Business Journals and Datebooks
2.5
Archival Resource Key
1969-1995
Scope and Contents
Primarily notes on advertising work, including ideas for slogans and jingles and notes on campaign strategies and execution. Notes on clients may include analyses of client products and their competitors. Occasionally the notes include names and addresses, drafts of letters and memoranda, information on potential clients. There also are notes on meetings of agency staff and meetings with clients, outlines for client presentations, and reminders of tasks to be done. Notes vary from short phrases to near-drafts for more formal reports, letters, and memoranda. Some notes appear to be out of date order, many notes are undated, and notes seem to be missing for 1973-1976 and 1985. The notes are very legible, handwritten in pen, pencil, and marker on three hole punched, lined paper, approximately four by eight inches.
An undated draft memo from Caroline Jones – probably written in 1970 – objected to "the policy of not 'allowing' white staff members to work openly on the Clairol account…."(box 72). Extensive notes on a trip to Taipei end of May, 1989 (box 83). February and March, 1990 (box 84) – and at many other times -- extensive notes on publicity and publications for Trump City, a Westside Manhattan real estate development and, briefly, a Jones client.
Business Journals and Datebooks 1969-1972
Archival Resource Key
71
Business Journals and Datebooks 1969-1972
Archival Resource Key
72
Business Journals and Datebooks 1969-1972
Archival Resource Key
73
Business Journals and Datebooks, 1977-1981
Archival Resource Key
74
Business Journals and Datebooks, 1977-1981
Archival Resource Key
75
Business Journals and Datebooks, 1981-1987
Archival Resource Key
76
Business Journals and Datebooks, 1981-1987
Archival Resource Key
77
Business Journals and Datebooks, 1981-1987
Archival Resource Key
78
Business Journals and Datebooks, 1981-1987
Archival Resource Key
79
Business Journals and Datebooks, 1981-1987
Archival Resource Key
80
Business Journals and Datebooks, 1981-1987
Archival Resource Key
81
Business Journals and Datebooks, 1988-1995
Archival Resource Key
82
Business Journals and Datebooks
Archival Resource Key
1988-1995
83
Business Journals and Datebooks
Archival Resource Key
1988-1995
84
Business Journals and Datebooks
Archival Resource Key
1988-1995
85
Business Journals and Datebooks
Archival Resource Key
1988-1995
86
Business Journals and Datebooks
Archival Resource Key
1988-1995
87
Business Journals and Datebooks
Archival Resource Key
1988-1995
88
Business Journals and Datebooks
Archival Resource Key
1988-1995
89
Business Journals and Datebooks
Archival Resource Key
1988-1995
90
Business Journals and Datebooks
Archival Resource Key
1988-1995
91
Appointment Calendars
Archival Resource Key
1980, 1984
126
8
Business, Civic, and Political Organizations and Activities
2.6
Archival Resource Key
1968-1993
Scope and Contents
Business, Civic, and Political Organizations and Activities, 1968-1993. Political and community activities not related to advertising clients, including paid and pro bono work.
4As Panel Discussion on Minorities in Advertising
Archival Resource Key
1968
16
20
4As Group for Advertising Progress
Archival Resource Key
1969
16
21
National Urban League: A Strategy for the 1970s: Unity, Coalition and Negotiation
Archival Resource Key
1970
16
22
Congressional Black Caucus, remarks by Osie Davis
Archival Resource Key
1971
16
23
Black Executive Exchange Program
Archival Resource Key
1972-1973
16
24
Carl McCall for NY State Senate
Archival Resource Key
1974
17
1
Riverside Church, Martin Luther King memorial service
Archival Resource Key
1974
17
2
Harlem Philharmonic Orchestra
Archival Resource Key
1974
17
3
Interracial Council for Business Opportunity
Archival Resource Key
1974-1975
17
4
Council of Concerned Black Executives
Archival Resource Key
undated
17
5
Black Retail Action Group, "Bizarre Bazaar,"
Archival Resource Key
1974
17
6
Black Retail Action Group, "Buyers Ball,"
Archival Resource Key
1975
17
7
Edwin Gould Services for Children
Archival Resource Key
1977
17
8
Marschalk Company- The One Club
Archival Resource Key
1978
17
9
Alaba Peters [Nigerian investor]
Archival Resource Key
1982-1984
17
10
Yashuro Nakosone [Japanese Prime Minister] --response from African-American community
Archival Resource Key
1985
17
11
Martin Luther King, Jr. Commission Appointment
Archival Resource Key
1985
17
12
New York Urban League, Douglass Award Dinner
Archival Resource Key
1986
17
13
Jan Douglas for Congress [Atlanta, Georgia]
Archival Resource Key
1986
17
14
Long Island University
Archival Resource Key
1988
17
15
Black Expo USA '93
Archival Resource Key
17
16
YWCA Women First For 135 Years, 1858-1993
Archival Resource Key
1993
17
17
AEF ambassador Program speeches
Archival Resource Key
1987 - 1987
17
18
YWCA
Archival Resource Key
1976 - 1978
17
19
Democratic National Committee Meeting
Archival Resource Key
1989-02 - 1989-02
104
6
Americans for Democratic Action
Archival Resource Key
1985
104
6
Awards, Committees, Judgeships, and Invitations
2.7
Archival Resource Key
1971-1993
Scope and Contents
Awards Caroline Jones received, committees and judgeships in which she participated, and invitations to professional and social engagements.
Hollywood Radio and TV Society 11th Annual Broadcasting Awards Judge
Archival Resource Key
1971
18
1
Kizzy Award
Archival Resource Key
1979
18
2
CEBA
Archival Resource Key
1979-1983
18
3
Big Apple Radio
Archival Resource Key
1979-1982
18
4
Women in Communications Matrix Award
Archival Resource Key
1982
18
5
Lillian Award to Outstanding Media Women
Archival Resource Key
1985
18
6
Awards and Certificates
Archival Resource Key
1978-1991
18
7
Awards
Archival Resource Key
1984
18
8
Ad Council Awards Dinner and Pamphlets
Archival Resource Key
1984-1985
18
9
Ad Council Awards Dinner and Pamphlets
MLK Holiday Commission
Archival Resource Key
1985
18
10
Entrepreneurial Women Awards
Archival Resource Key
1985
18
11
Programs from Speaking Engagements
Archival Resource Key
1987-1989
18
12
Committees, Boards (Advertising Industry)
Archival Resource Key
1987-1989
18
13
Programs from Various Events
Archival Resource Key
1989
18
14
Advertising Award Judgeships
Archival Resource Key
1984-1993
19
1
Awards Judgeships
Archival Resource Key
1976-1993
19
2
Awards and Boards
Archival Resource Key
1987
19
3
Awards and Boards
Archival Resource Key
1976-1987
19
4
Completed Events
Archival Resource Key
1991
19
5-7
Invitations
Archival Resource Key
1976-1993
19
8-9
Letters of Congratulation
Archival Resource Key
1983-1993
19
10
Awards
Archival Resource Key
1984-1987
19
11
The One Show Merit Award
Archival Resource Key
1975
124
27
The One Show Merit Award
International Broadcasting Award honoring the World's Best Broadcast Advertisements: "Wanted," Call for Volunteers, Kenyon and Eckhardt
Archival Resource Key
1973
124
27
National Urban League Certificate of Appreciation for the Black Executive Exchange Program
Archival Resource Key
1975-1976
124
27
Clio Award for Advertising Excellence Worldwide, "What you Want," Burger King, BBDO
Archival Resource Key
1976
124
27
Clio Award for Advertising Excellence Worldwide, "Mother" Camp-bell's Soup, BBDO
Archival Resource Key
1976
124
27
David Dinkins Letter, Advertising Woman of the Year Awards Luncheon
Archival Resource Key
1990
124
27
Coalition of 100 Black Women, Inc.
Archival Resource Key
1975
124
27
Conferences
2.8
Archival Resource Key
1968-1992
Scope and Contents
Files from conferences Jones attended, including those in which she participated as a panel member. This subseries also includes papers she submitted to conferences when these papers were kept with the conference files. Also included are files on "The Bridge to Black America: Japanese/African-American Business Symposium," which she organized and promoted.
"Closing the Gap: Minority Groups in Advertising Agencies,"
Archival Resource Key
1968
20
1
Ad Council Conference on Narcotics
Archival Resource Key
1985
20
2
National Coalition of 100Black Women, "Inheriting the Legacy of Leadership"
Archival Resource Key
1986 (1)
20
3
National Coalition of 100Black Women, "Inheriting the Legacy of Leadership"
Archival Resource Key
1986 (2)
20
4
Secrets to Success for Entrepreneurial Women
Archival Resource Key
1988
20
5
Kwanzaa Expo '91
Archival Resource Key
20
6
The Bridge to Black America planning session
Archival Resource Key
1991
20
7
The Bridge to Black America: A Brief History
Archival Resource Key
1991
20
8
The Bridge: Japanese/African-American Business Symposium
Archival Resource Key
1991
20
9-11
The Bridge: Economic Development Committee, NYC Partnership
Archival Resource Key
1991
21
1
The Bridge: African-American Marketing and Media Association
Archival Resource Key
1989-1991
21
2
The Bridge: Japan Society
Archival Resource Key
1991
21
3
The Bridge: Publications Regarding Japanese Business
Archival Resource Key
1990-1991
21
4
The Bridge: Minolta
Archival Resource Key
1991
21
5
The Bridge: Reference Materials
Archival Resource Key
1990-1991
21
6
The Bridge: Work Papers
Archival Resource Key
1990-1992
21
7-9
Partners in Economic Progress Seminar
Archival Resource Key
1992
1985-1988
21
10
Conferences- Miscellaneous
Archival Resource Key
1985-1988
21
11
Remarks by Donald Keough, Ad Council
Archival Resource Key
1987 - 1987
21
12
Address by Governor Richard Celeste
Archival Resource Key
1990 - 1990
21
13
Better Jobs for Women
Archival Resource Key
1978 - 1978
21
14
Inaugural address of Kay Koplovitz
Archival Resource Key
1991 - 1991
22
1
Address by Jill Considine
Archival Resource Key
1991 - 1991
22
2
Remarks by David Dinkin's
Archival Resource Key
1992 - 1992
22
3
Today's Black Woman
Archival Resource Key
1980s
22
4
Freelance Work and Miscellaneous
3.8
Archival Resource Key
1964-1985
United Negro College Fund television commercial script
Archival Resource Key
1970
36
1
Al Sampson bios, resumes
Archival Resource Key
1971
36
2
Freelance Invoice
Archival Resource Key
1971
36
3
Magazine Marketing Company proposal to Essence Magazine
Archival Resource Key
1974
36
4
Vlasic Pickles
Archival Resource Key
1974
36
5
DeCuirs Restaurant
Archival Resource Key
circa 1974-5
36
6
Mstique magazine
Archival Resource Key
1975
36
7
40 Carrots Restaurant
Archival Resource Key
1980
36
8
NAACP
Archival Resource Key
1975-7
36
9
Merck
Archival Resource Key
1982
36
10
Life Magazine editorial presentation
Archival Resource Key
undated
36
11
Resumes submitted by others
Archival Resource Key
undated
36
12
Sy Mondschein Custom Shirts
Archival Resource Key
undated
36
13
Executive calculator and personal powered vehicle
Archival Resource Key
1972-1973
36
14
Miscellaneous materials
Archival Resource Key
1964-1985
36
15
Miscellaneous resumes
Archival Resource Key
undated
36
16
Miscellaneous, including handwritten notes on projects and ideas
Archival Resource Key
1970s
36
17-18
Agency Records
Series 3
Archival Resource Key
1963-1987
Scope and Contents
Materials created by Caroline Jones as an employee at various advertising agencies and consisting primarily of files on individual clients but also correspondence files and agency credentials describing company capabilities and listing clients. Clients include some non-profit organizations and Democratic Party campaigns. In addition to advertising assignments, Jones did "community relations" work for clients including Miller Brewing Company. The most extensive and information-rich client files are found in subseries 7: Mingo-Jones, Guilmenot. For example, the Kentucky Fried Chicken materials include strategy documents, campaign proposals, advertisement mock-ups, consumer surveys and analyses, budget materials, and correspondence.
J. Walter Thompson
3.1
Archival Resource Key
1963 - 1969
CRJ resume and four page autobiographical statement
Archival Resource Key
1968
22
5
Correspondence
Archival Resource Key
1964-1968
22
6
JWT publications
Archival Resource Key
1963-1967
22
7
Research about the Negro market
Archival Resource Key
1965
22
8
Cosmetics and the Negro market
Archival Resource Key
1965
22
9
Research reports
Archival Resource Key
1965
22
10
JWT library/information center newsletter
Archival Resource Key
1967-1969
22
11
Copywriters workshop, assignments personal
Archival Resource Key
1963
22
12
Copywriters workshop
Archival Resource Key
1963-1964
22
13
Copywriters workshop, assignments. products
Archival Resource Key
1964
22
14
Copywriters workshop ad clippings
Archival Resource Key
undated
22
15
Copywriting, class notes
Archival Resource Key
1964
20
16
copy study group
Archival Resource Key
1964 - 1964
22
17
Copywriters workshop
Archival Resource Key
1964 - 1964
22
18
Copywriters workshop notebooks (1-2)
Archival Resource Key
1965 - 1966
22
19-20
American Gas Association
Archival Resource Key
1968
22
21
American West Indies Committee
Archival Resource Key
1964
22
22
American West Indies Committee
Archival Resource Key
1965
22
23
Cheeseborough-Ponds
Archival Resource Key
undated
22
24
Christmas Chorus
Archival Resource Key
1964
22
25
French's
Archival Resource Key
1964
22
26
Schaefer
Archival Resource Key
1965
22
27
Chesebrough Ponds
Archival Resource Key
1968
22
28
Research: Cosmetics, Life Insurance Advertising
Archival Resource Key
1966-1967
22
29
RCA television
Archival Resource Key
1969
22
30
Kodak
Archival Resource Key
undated
22
31
Old Nick candy
Archival Resource Key
undated
22
32
Miscellaneous J. Walter Thompson Material
Archival Resource Key
1963-1967
22
33
Zebra Associates
3.2
Archival Resource Key
1971-1974
News articles, publicity
Archival Resource Key
1970-1973
25
1
Zebra publicity
Archival Resource Key
1970-1971
25
2
Zebra publicity
Caroline Jones personnel documents
Archival Resource Key
1971-1972
25
3
Speech: Raymond Teague,"How to Advertise to the Black Consumer Market"
Archival Resource Key
undated
25
4
Notes on black consumer market
Archival Resource Key
1972
25
5
Bowery Savings Bank
Archival Resource Key
1971
25
6-7
Clairol
Archival Resource Key
1969
25
8
Zebra Associates credentials and background
Archival Resource Key
1970
25
9
Coca-Cola
Archival Resource Key
1970
25
10
Dewars
Archival Resource Key
1974-1975
25
11
Gulf Oil Company
Archival Resource Key
1969-1972
1973-1975
25
12
Hair
Archival Resource Key
undated
25
13
Polaroid television proposal
Archival Resource Key
undated
25
14
Pontiac
Archival Resource Key
1970
25
15
Zebra miscellaneous materials
Archival Resource Key
1969-1972
25
16
Zebra employees
Archival Resource Key
undated
25
17
Shell Oil
Archival Resource Key
1972
23
1
Soft-drink naming project
Archival Resource Key
1971
23
2
Summit Afrylic Wigs
Archival Resource Key
1972
23
3
Summit Afrylic Wigs
Tone soap
Archival Resource Key
undated
23
4
United Community Services of Detroit
Archival Resource Key
1972
23
5
Viceroy cigarettes (Brown and Williamson)
Archival Resource Key
1973
23
6
Fedders air conditioning
Archival Resource Key
1973
23
7
Streetworkers
Archival Resource Key
1972-1973
23
8
Armour-Dial
Archival Resource Key
1973
23
9
Andecker beer
Archival Resource Key
1973
23
10
Savings Bank Association
Archival Resource Key
1972
23
11
Savings Banks of New York
Archival Resource Key
1973 (1)
23
12
Savings Banks of New York
Archival Resource Key
1973 (2)
23
13
Self-Defense for Women
Archival Resource Key
23
14
Kenyon and Eckert (KE)
3.3
Archival Resource Key
1971-1974
KE Latest Ads
Archival Resource Key
1971-1973
24
1
Accent
Archival Resource Key
1973
24
2
Black Sportlight television proposal, 1973
Archival Resource Key
24
3
Beecham Nighttime
Archival Resource Key
1972
24
4
Brylcreem, 1972
Archival Resource Key
24
5
Bufferin medication, 1972
Archival Resource Key
24
6
Capri automobile, 1972-1973
Archival Resource Key
24
7
Capri consumer reports, 1972-1973
Archival Resource Key
24
8
Colonial Penn insurance, 1972
Archival Resource Key
24
9
Community service
Archival Resource Key
undated
24
10
The Feet Dance magazine, 1973
Archival Resource Key
24
11
Ford black consumer market research, 1973
Archival Resource Key
24
12
Harlem Committee for Educational Excellence, 1973
Archival Resource Key
24
13
Johnson and Johnson baby products, 1971-1972
Archival Resource Key
24
14
Little Ones books, 1973
Archival Resource Key
24
15
Interpublic, 1973
Archival Resource Key
24
16
Koolaid, 1973
Archival Resource Key
24
17
March on Measles
Archival Resource Key
1972
24
18
Morrell
Archival Resource Key
1973
24
19
Mercury
Archival Resource Key
1972
24
20
National Black Network
Archival Resource Key
1973
24
21
National Little league Football
Archival Resource Key
1972
24
22
Pocket calculator
Archival Resource Key
1973
24
23
K and E information
Archival Resource Key
1972-1973
25
18
Staff memoranda
Archival Resource Key
1971 - 1973
25
19
Creative communication seminar
Archival Resource Key
1972
25
20
IRTS minority group time
Archival Resource Key
1971
25
21
Creative communication seminar
Archival Resource Key
1974
25
22
K and E Clips
Archival Resource Key
1971 - 1973
25
23
Kabon Consultants, Inc.
3.4
Archival Resource Key
1969-1975
Name suggestions
Archival Resource Key
1973
26
1
Staff resumes
Archival Resource Key
undated
26
2
CRJ invoices for creative services
Archival Resource Key
1973
26
3
Kelvin Wall: "Marketing to Low Income Neighborhoods: A Systems Approach"
Archival Resource Key
1969
26
4
Kelvin Wall, "Positioning Within the Black Consumer Market, the Major Problem"
Archival Resource Key
1973
26
5
Kelvin Wall, "Black Consumer Market: Major Problem Non-Strategy Approach"
Archival Resource Key
1973
26
6
Kelvin Wall, "Positioning your Brand in the Black Market"
Archival Resource Key
1973
26
7
Beefeater
Archival Resource Key
1973
26
8
Burger King research
Archival Resource Key
1973
26
9
Burger King Black consumer market research
Archival Resource Key
1973-1974
26
10
Burger King advertising strategy
Archival Resource Key
undated
26
11
Converse
Archival Resource Key
1973-1974
26
12
Cutty Sark
Archival Resource Key
1975
26
13
General Mills
Archival Resource Key
1974
26
14
Quaker Grits Black consumer market research
Archival Resource Key
1970-1973
26
15-17
R.J. Reynolds Salem Black market program
Archival Resource Key
1974
26
18
Business reciepts
Archival Resource Key
1973
26
19
Kool Aid
Archival Resource Key
undated
26
20
Kabon miscellaneous notes
Archival Resource Key
1973-4
26
21
Kabon consultants notes
Archival Resource Key
circa 1973
27
1
Military reports
Archival Resource Key
1973-5
27
2
Aesthetics and makeup
Archival Resource Key
1975
27
3
Black Creative Group
3.5
Archival Resource Key
1969-1975
Credentials
Archival Resource Key
undated
27
4
Press release
Archival Resource Key
1973
27
5
Correspondence
Archival Resource Key
1973-1974
27
6
The Black Creative Group presentation
Archival Resource Key
1973
27
7-8
Marketing and creative presentations
Archival Resource Key
1973-1974
27
9
Ad Age workshop: critical factors for the development of marketing and creative strategy
Archival Resource Key
1974
27
10
Leandra Abbott, "Razor Bumps: A Problem Black Men Face Everyday"
Archival Resource Key
undated
27
11
A and P local merchandising
Archival Resource Key
1975
27
12
Coca-Cola "Look Up America" black strategy recommendations
Archival Resource Key
1974
27
13
NYC Police Department
Archival Resource Key
1974
27
14
NY Telephone, consumer attitudes
Archival Resource Key
1974
27
15
Rums of Puerto Rico
Archival Resource Key
1974-75
27
16
Rums of Puerto Rico
Schlitz
Archival Resource Key
1975
27
17
Mutual Black Radio Network
Archival Resource Key
1973
27
18
Carson Chemical Co.
Archival Resource Key
1974
27
19
Carson Chemical Co.
House of Gemini
Archival Resource Key
1974-1975
25
20
Naomi Sims wigs
Archival Resource Key
1973
28
1
Schlitz news magazine
Archival Resource Key
1975
28
2
Snibbe Publications
Archival Resource Key
1974
28
3
Women and Life Insurance
Archival Resource Key
1974
28
4
Television script: Kojak
Archival Resource Key
1975
28
5
Dimensions Unlimited interview
Archival Resource Key
1973
28
6
Retreat
Archival Resource Key
1974
28
7
Minority Sales Management, and Presentation
Archival Resource Key
1973 and 1975
28
8
BBDO
3.6
Archival Resource Key
1975 - 1977
Correspondence
Archival Resource Key
1975-1977
28
9-11
BBDO starting date letter
Archival Resource Key
1975
28
12
BBDO job advice
Archival Resource Key
undated
28
13
Breck shampoo
Archival Resource Key
1976
28
14
Ten year projection: the Black consumer and the cigarette market
Archival Resource Key
1976
28
15
Rosenthal Company
Archival Resource Key
1976
28
16
Problem Detection Study, Armstrong Cork
Archival Resource Key
1976
28
17
NAACP
Archival Resource Key
1976-1977
28
18
Mingo, Jones, Guilmenot and Mingo-Jones
3.7
Archival Resource Key
1977 - 1987
Agency credentials
Archival Resource Key
undated
28
19
Publicity
Archival Resource Key
1983-1984
28
20
Focus group guidelines
Archival Resource Key
1986
28
21
Staff address list
Archival Resource Key
undated
29
1
Diversification plan
Archival Resource Key
1986
29
2
Client lists
Archival Resource Key
undated
29
3
Financial statements and documents
Archival Resource Key
1977-1985
29
4
Mingo-Jones-Garrido
Archival Resource Key
1983
29
5
"In Memory of Tillman Graphenreed"
Archival Resource Key
undated
29
6
Inter-office correspondence
Archival Resource Key
1980
29
7
Correspondence
Archival Resource Key
1980
29
8
Incoming correspondence
Archival Resource Key
1981-1984
29
9
Incoming correspondence
Archival Resource Key
1985
29
10
Outgoing correspondence
Archival Resource Key
January-July 1985
29
11
Outgoing correspondence
Archival Resource Key
August-December 1985
30
1
Outgoing correspondence (miscellaneous)
Archival Resource Key
1985
30
2
Internal memorandum
Archival Resource Key
1985
30
3
Miscellaneous office materials
Archival Resource Key
1980-1985
30
4-5
Requests for check
Archival Resource Key
1985
28
6
Correspondence, M-J/CJA transition
Archival Resource Key
1985-1986
30
7
Mingo-Jones office material
Archival Resource Key
1983-1986
31
1
Mingo-Jones publicity and correspondence
Archival Resource Key
circa 1985
31
2
America 500
Archival Resource Key
undated
31
3
Anacin
Archival Resource Key
1985
31
4
Anheuser-Busch article
Archival Resource Key
31
5
Anheuser-Busch: research report on managing corporate image among urban Black people
Archival Resource Key
1983
31
6
Army
Archival Resource Key
undated
31
7
Bahamas
Archival Resource Key
1982-1983
31
8
Bahamas Tourism Project
Archival Resource Key
undated
31
9
Born Beautiful (Clairol)
Archival Resource Key
1985
31
10
Brown and Williamson
Archival Resource Key
undated
31
11
California Lottery
Archival Resource Key
1985
31
12
Carter/Mondale campaign
Archival Resource Key
1980
31
13
Cellani Jewelry
Archival Resource Key
1983
31
14
Charleston TV 24
Archival Resource Key
1985
31
15
Cheseborough Ponds
Archival Resource Key
1986
32
1-2
Chivas Regal
Archival Resource Key
1986
32
3
Chrysler
Archival Resource Key
undated
32
4
City of New York
Archival Resource Key
1985
32
5
Cutty Sark
Archival Resource Key
1979-1980
32
6
Equitoriana
Archival Resource Key
1978-1979
32
7
Executive Suite magazine
Archival Resource Key
1984
32
8
Freedom National Bank
Archival Resource Key
1980
32
9
Republic of Guinea
Archival Resource Key
1986
32
10
Heublein
Archival Resource Key
1981
32
11
Inner City Roundtable of Youth
Archival Resource Key
1983
32
12
Johnson and Johnson
Archival Resource Key
1986
32
13
Kentucky Fried Chicken
Archival Resource Key
1983
32
14
Kentucky Fried Chicken
Archival Resource Key
1985
32
15-18
Kentucky Fried Chicken
Kentucky Fried Chicken
Archival Resource Key
1986
33
1-2
KFC Africa
Archival Resource Key
1984-1985
33
3
L'Oreal
Archival Resource Key
1978
33
4
Maxwell House
Archival Resource Key
undated
33
5
Marc London Luggage
Archival Resource Key
1983
33
6
Miller
Archival Resource Key
1978-1979
33
7
Miller
Archival Resource Key
1981
33
8
Miller
Archival Resource Key
1984
33
9
Miller
Archival Resource Key
1984-1985
33
10-12
Miller Lite
Archival Resource Key
1985
33
13
Miller
Archival Resource Key
1986
33
14-17
Miller Lite
Archival Resource Key
1986
33
18
Miller
Archival Resource Key
1987
34
1
Miller (original art)
Archival Resource Key
undated (1)
34
2
Miller (original art)
Archival Resource Key
undated (2)
34
3
Mondale/Ferraro campaign
Archival Resource Key
1984
34
4
Mumm
Archival Resource Key
undated
34
5
Myer's Dark Rum
Archival Resource Key
1986
34
6
National Urban League Male Responsibility campaign
Archival Resource Key
1984
34
7
National Urban League
Archival Resource Key
985
34
8
Pacific Bell
Archival Resource Key
1985
34
9
Pepsi-Cola
Archival Resource Key
undated
34
10
Progressive Liberal Party (Bahamas)
Archival Resource Key
1984
34
11
Quaker
Archival Resource Key
1973, undated
34
12
Queen City Broadcasting
Archival Resource Key
1985
34
13
Royal Essence
Archival Resource Key
1985
34
14
Royal Resources
Archival Resource Key
1987
34
15
Ryder
Archival Resource Key
1989
34
16
Seagram's
Archival Resource Key
1983
34
17-19
Seagram's
Archival Resource Key
1984
34
20
Seagram's
Archival Resource Key
1985
35
1-7
Seagram's
Archival Resource Key
undated
35
8-10
State of New York
Archival Resource Key
1983
35
11
Sweet Daddies (cookies)
Archival Resource Key
1985
35
12-13
"Tomorrow's Dreams," film script by Caroline R. Jones
Archival Resource Key
1983
35
14
Taylor California Cellars
Archival Resource Key
1984
35
15
United Mutual Life Insurance
Archival Resource Key
1980
33
16
Walt Disney
Archival Resource Key
1984
35
17
Walt Disney
Walt Disney Productions
Archival Resource Key
1985
35
18
90th Street Cafe
Archival Resource Key
1985
35
19
Various ads, Mingo-Jones
Archival Resource Key
35
20
Various ads, Mingo-Jones
Caroline Jones Advertising Agency Records
Series 4
Archival Resource Key
1987-1996
Client Files and Related Research
4.1
Archival Resource Key
1987-1995
Scope and Contents
Files may include correspondence, internal agency memoranda, print advertisements and radio ad scripts, planning materials, and publicity. The extensive files for Anheuser-Busch include an analysis of African American consumers for a corporate affairs advertising campaign. Jones's work as a public relations advisor to the government of the Bahamas included advertising campaign development and advice on handling publicity surrounding drug activities in the country. Non-commercial clients included Healthy Start, an organization promoting newborn health. There are extensive files on Jones's work for the Washington Lawyer's Committee's in its suit against the Denny's restaurant chain.
Ackerly Airport Advertising
Archival Resource Key
1993
36
19
Ad Council
Archival Resource Key
1994
36
20
AIDS
Archival Resource Key
1989
36
21
America 500
Archival Resource Key
undated
36
22
Anheuser-Busch correspondence
Archival Resource Key
1989-1995
36
23-24
Anheuser-Busch Christmas Party
Archival Resource Key
1987
37
1
Anheuser-Busch Meeting
Archival Resource Key
1994
37
2-3
Anheuser-Busch corporate affairs advertising campaign presentation
Archival Resource Key
1987
37
4
Anheuser-Busch music news clippings
Archival Resource Key
1991
37
5
Anheuser-Busch music news clippings
Anheuser-Busch radio scripts
Archival Resource Key
1992
37
6
Anheuser-Busch King Cobra
Archival Resource Key
1987
37
7
Anheuser-Busch corporate responsibility publications
Archival Resource Key
1990-1991
37
8
Anheuser Busch corporate responsibility news clippings
Archival Resource Key
undated
37
9
Anheuser Busch corporate responsibility news clippings
Anheuser Busch Black Achievers campaign
Archival Resource Key
1988
37
10-11
Anheuser Busch Black Achievers campaign
Anheuser-Busch contracts
Archival Resource Key
1987, 1991
38
1
Anheuser-Busch, Screen Actors Guild contracts
Archival Resource Key
1988
38
2
Anheuser-Busch corporate strategy presentation
Archival Resource Key
1990-1991
38
3
Anheuser-Busch contact reports
Archival Resource Key
1991
38
4
Anheuser-Busch/National Urban League, "The Guide Line"
Archival Resource Key
1991
38
5
Anheuser Busch
Archival Resource Key
1993
38
6-8
Anheuser Busch "Be the One" campaign
Archival Resource Key
1996
38
9
APCO Association
Archival Resource Key
1995
38
10
Armstrong World Industries
Archival Resource Key
1993
39
11
Aunt Jemima
Archival Resource Key
1991
39
1
Aunt Jemima proposal
Archival Resource Key
1992
39
2
Aunt Jemima case study
Archival Resource Key
1992
39
3
Aunt Jemima
Archival Resource Key
1992
39
4-5
Aunt Jemima
Archival Resource Key
1993
39
6-7
Aunt Jemima
Archival Resource Key
1994
39
8
Aunt Jemima
Archival Resource Key
undated
39
9
Aunt Jemima print ads
Archival Resource Key
1994
39
10
Aunt Jemima print ads
Bahamas governmental relations
Archival Resource Key
1989-1990
39
11
Bahamas correspondence
Archival Resource Key
1989, 1993
39
12
Bahamas governmental relations
Archival Resource Key
1988-1990
40
1
Bahamas Pride and Joy campaign
Archival Resource Key
1991-1992
40
2
Bahamas Pride and Joy campaign scripts
Archival Resource Key
1992
40
3
Bahamas U.S. black market
Archival Resource Key
1992
40
4
Bahamas U.S. advertising program
Archival Resource Key
1993
40
5
Bahamas foam board ads
Archival Resource Key
1988
40
6
Bahamas foam board ads
Archival Resource Key
1990
41
1-2
Bahamas travel and tourism research
Archival Resource Key
1988-1991
41
3
Bahamas Black information for Prime Minister
Archival Resource Key
41
4
Bahamas speeches
Archival Resource Key
1991
41
5
Bahamas PLP convention
Archival Resource Key
1990
41
6
Bahamas correspondence
Archival Resource Key
1987-1992
41
7
Bahamas United States Senate statement
Archival Resource Key
undated
41
8
Bahamas Ministry of Tourism, "1990 Black Consumer Advertising"
Archival Resource Key
41
9
Bahamas: the ad, news clips and summary
Archival Resource Key
1988
41
10
Bahamas PLP Party campaign
Archival Resource Key
1990
41
11
Bahamas narcotics report response
Archival Resource Key
1988
41
12
Bahamas: "A Call For Action, A Plea for Justice," Prime Minister of the Bahamas
Archival Resource Key
undated
41
13
Bahamas PLP political platform
Archival Resource Key
1991
41
14
Bahamas tourism posters
Archival Resource Key
2 Posters
1
Bahamas tourism posters
Bankers Trust
Archival Resource Key
1990
42
1
Barmack
Archival Resource Key
1990
42
2
The Black Collegian
Archival Resource Key
1994
42
3
The Black Collegian
Archival Resource Key
1994
42
4
Black consumer market -- Troy
Archival Resource Key
undated
42
5
Bloomingdales
Archival Resource Key
undated
42
6
Brooklyn Union Gas Company
Archival Resource Key
1993
42
7
Brooklyn Union
Archival Resource Key
1994
42
8
Bruce's Slender Slice
Archival Resource Key
1993
42
9
Chemical Bank
Archival Resource Key
1994
42
10
Cigna capabilities presentation
Archival Resource Key
1993
42
11
Chrysler
Archival Resource Key
1994
42
12
Colgate-Palmolive new business presentation
Archival Resource Key
undated
42
13
Commonwealth Holding Company- Harlem
Archival Resource Key
1989
42
14
Consumer Commodities Corporation
Archival Resource Key
1990
42
15
Coors print production estimates
Archival Resource Key
1991
42
16
Corporation for Public Broadcasting minority focus group study technical proposal
Archival Resource Key
1992
42
17
Davis and Gilbert
Archival Resource Key
1994
42
18
Denny's
Archival Resource Key
1994
42
19
"Denny's and the Black Consumer"
Archival Resource Key
undated
42
20
NDI Foods/Denny's
Archival Resource Key
1994
42
21
David Dinkins
Archival Resource Key
42
22
David Dinkins mayoral campaign
Archival Resource Key
1989
43
1
Mayor David Dinkins
Archival Resource Key
1992-1993
43
2
Dionne Warwick and Friends
Archival Resource Key
1988
43
3-5
Dionne Warwick pantyhose
Archival Resource Key
1989
41
6
Disney
Archival Resource Key
1988
43
6
DMB and B
Archival Resource Key
1988
43
7
Electronic Voting System
Archival Resource Key
undated
43
8
Entre Marketing
Archival Resource Key
43
9
Federal Express
Archival Resource Key
1988
43
10
First Day Back to School campaign, NYC
Archival Resource Key
1990
43
11
First Day Back to School campaign, NYC
Archival Resource Key
1990
43
12
44
1-2
First Interstate Bank
Archival Resource Key
1994-1995
44
3
First Interstate Bank
Archival Resource Key
1994
44
4-5
Fleischman-Hillard, Inc.
Archival Resource Key
1994
44
6
Flori Roberts research study proposal
Archival Resource Key
1993
44
7
Ford creative presentation
Archival Resource Key
1994
44
8
Gallo wines
Archival Resource Key
1989-1990
44
9-10
Gatorade
Archival Resource Key
1991
45
1
GE Capital Mortgage Corporation
Archival Resource Key
1995
45
2
General Mills, Inc.
Archival Resource Key
1994
45
3
Generale Bank and Trust (Bahamas)
Archival Resource Key
1989
45
4
Gillette
Archival Resource Key
1996
45
5
Girls, Inc. memoranda
Archival Resource Key
1993-1994
45
6
Girls, Inc. research
Archival Resource Key
undated
1993
45
7
GMC/Jimmy presentations
Archival Resource Key
1994
45
8
GMC/Jimmy memoranda
Archival Resource Key
1994
45
9
GMC Truck
Archival Resource Key
1994
45
10
GMC Truck
GMC Jimmy
Archival Resource Key
1994
46
1
GMC Jimmy
Goya
Archival Resource Key
1991
46
2
Greenwich Workshop proposal for a research study of the African-American market
Archival Resource Key
1992
46
3
Greyhound
Archival Resource Key
1989
46
4
Gus Heningburg/New Jersey Tennis and Sports Foundation
Archival Resource Key
1989
46
5
Hallmark/Mahogany greeting cards
Archival Resource Key
1994
46
6
Hallmark Cards
Archival Resource Key
1994
46
7
Healthy Start
Archival Resource Key
1994
46
9
Healthy Start
Healthy Start
Archival Resource Key
194
46
10
Healthy Start presentation
Archival Resource Key
1994
46
11
Healthy Start technical proposal
Archival Resource Key
1992
47
1
Healthy Start business proposal
Archival Resource Key
1992
47
2
Healthy Start presentation
Archival Resource Key
1993
47
3
Healthy Start agenda
Archival Resource Key
1993-1994
47
4
Healthy Start memorandum
Archival Resource Key
1993
47
5
Healthy Start memorandum
Archival Resource Key
1994
47
6
Healthy Start campaign strategy
Archival Resource Key
1994
47
7
Healthy Start media buys
Archival Resource Key
1994
47
8
Healthy Start media advisory committee meeting
Archival Resource Key
1994
47
9
Healthy Start research
Archival Resource Key
1993-1994
47
10
Healthy Start other proposals
Archival Resource Key
1992-1993
47
11
Healthy Start prenatal care focus groups
Archival Resource Key
1995
47
12
Healthy Start releases/ V.O.
Archival Resource Key
1995
47
13
Healthy Start pamphlet
Archival Resource Key
1994
48
1
Healthy Start radio
Archival Resource Key
1995
48
2
Helen of Troy
Archival Resource Key
1991
48
3
Hill and Knowlton Church of Scientology
Archival Resource Key
1987-1994
48
4
Immunization program, NYC
Archival Resource Key
1992
48
5
John Mackey
Archival Resource Key
1989
48
6
J.P. Morgan
Archival Resource Key
1990
48
7
Kentucky Fried Chicken research
Archival Resource Key
1988
48
8
Kentucky Fried Chicken, memoranda
Archival Resource Key
1991
48
9
KFC creative presentations
Archival Resource Key
1992
48
10
KFC creative proposal
Archival Resource Key
1992
48
11
KFC black consumer market presentation
Archival Resource Key
1992
46
12
KFC presentation
Archival Resource Key
1993
48
13
KFC proposal
Archival Resource Key
undated
48
14
KFC name tags
Archival Resource Key
undated
48
15
Kraft/General foods
Archival Resource Key
1993
48
16
Kwanzaa Gala, New York Urban Coalition
Archival Resource Key
1992-1993
49
1
Kwanzaa CCS Events
Archival Resource Key
1991-1992
49
2
Kwanzaa Gala
Archival Resource Key
1992
49
3-4
Legacy Tour '94
Archival Resource Key
1994
49
5
Lincoln-Mercury, Inc., Dreyersburg Ford
Archival Resource Key
1995
49
6
McCann Erickson
Archival Resource Key
1994
49
7
McDonalds memoranda
Archival Resource Key
1992-1995
49
8
McDonald's Black consumer market communications guide
Archival Resource Key
1992
49
9
McDonald's Metro board meeting
Archival Resource Key
1992
49
10
McDonald's presentations
Archival Resource Key
1992-1993
50
1
McDonald's Black consumer market
Archival Resource Key
1993
50
2
McDonald's family reading
Archival Resource Key
1994
50
3
McDonald's Haley Family promotion
Archival Resource Key
1994
50
4
McDonald's Black consumer market
Archival Resource Key
1994
50
5
McDonald's local Black consumer market
Archival Resource Key
1995
50
6
McDonald's Black consumer market planning session
Archival Resource Key
1995
50
7
McDonald's internal memoranda
Archival Resource Key
1993
50
8
McDonald's trademarks
Archival Resource Key
1993-1994
50
9
McDonald's estimates
Archival Resource Key
1993-1994
50
10
McDonald's miscellaneous
Archival Resource Key
1993-1994
50
11-12
Media Professionals, Inc.
Archival Resource Key
1993-1994
51
1
Miller Lite/Miller High Life
Archival Resource Key
1984-1986
51
2-4
Movado, Marketing to the Black Consumer
Archival Resource Key
1991
51
5
Muhammad Ali Rotisserie Chicken
Archival Resource Key
1994
51
6
NAACP Legal Defense Fund
Archival Resource Key
1988-1989
51
7
The National Conference
Archival Resource Key
1994
51
8
National Conference of Christians and Jews
Archival Resource Key
1994
51
9
New York State Democratic Coalition
Archival Resource Key
1989
51
10
NEA
Archival Resource Key
1988
51
11
Nation's Week
Archival Resource Key
1993
51
12
New Jersey Transit
Archival Resource Key
1993
51
13
New York Highway Authority
Archival Resource Key
1990
51
14
New York Landmarks Conservancy
Archival Resource Key
1993
51
15
New York City Off-Track Betting Corporation
Archival Resource Key
1992
51
16
New York City Ports and Trade Commission
Archival Resource Key
1990
51
17
New York Subways Advertising Company
Archival Resource Key
undated
51
18
Nigeria LNG Limited
Archival Resource Key
1994
52
1
Nigeria LNG Limited
Archival Resource Key
1994
52
2
Nigeria Lists for Isyaku Ibrahim
Archival Resource Key
undated
52
12
NYNEX
Archival Resource Key
1994
52
3
Paragon Cable Manhattan
Archival Resource Key
1989
52
4
Partnership for a Drug Free America
Archival Resource Key
undated
52
5
Partnership for a Drug Free America focus group summary
Archival Resource Key
1991
52
6
Port Liberté
Archival Resource Key
1989
52
7
Port of Los Angeles
Archival Resource Key
1988
52
8
Preferred Business Services,Inc.
Archival Resource Key
1993
52
9
Progressive Liberal Party (Bahamas)
Archival Resource Key
1987, 1991
52
10
Prudential, minority recruitment plans
Archival Resource Key
1992-1993
52
11
Prudential minority recruitment plan analysis
Archival Resource Key
1993
53
1
Prudential review
Archival Resource Key
1992-1993
53
2
The Prudential
Archival Resource Key
1988-1993
53
3-6
The Prudential
Remy Martin
Archival Resource Key
1991-1992
53
7
Resolution Trust Corporation public information strategy
Archival Resource Key
1994
53
8
Resolution Trust Corporation
Archival Resource Key
1994
53
9
Roberts Brothers
Archival Resource Key
1994
53
10
Rockefeller Institute of Government immunization project
Archival Resource Key
1992
53
11
Ryder
Archival Resource Key
1994
54
1
S Hawke Technologies
Archival Resource Key
1988
54
2
Sample agency forms
Archival Resource Key
1988-1994
54
3
Schiefflin and Somerset presentation
Archival Resource Key
1993
54
4
Schiefflin
Archival Resource Key
1989
54
5
Showtime Networks, Inc.
Archival Resource Key
1994
54
6
Sony
Archival Resource Key
1993
54
7
Sony innovators program
Archival Resource Key
1991-1992
54
8
South African materials
Archival Resource Key
undated
54
9
Toys R Us
Archival Resource Key
1992
1991
54
10
Toys R Us
Archival Resource Key
1992-1995
54
11-12
Toys R Us copy and ads
Archival Resource Key
1995
55
1
Toys R Us copy and ads
Toys R Us, Pleasant Company, and Olmec Toys
Archival Resource Key
1992-1994
55
2-4
Toys R Us, Pleasant Company, and Olmec Toys
Trinidad and Tobago
Archival Resource Key
1994
55
5-6
Trump Organization (Bahamas)
Archival Resource Key
1988
56
1
United Negro College Fund
Archival Resource Key
1994
56
2
United Negro College Fund, Black Collegian
Archival Resource Key
1994
56
3
USA Network
Archival Resource Key
1993
56
4-5
USA Network memoranda
Archival Resource Key
1993
56
6
USA Network creative presentation
Archival Resource Key
1993
56
7
USA Network research
Archival Resource Key
56
8
US Postal Service, NE Region, targeting ethnic markets
Archival Resource Key
1991
56
9
Victoria Tea Company
Archival Resource Key
1994
56
10
Wall Street Journal new business presentation
Archival Resource Key
undated
undated
56
11
Washington Convention Center request for proposals
Archival Resource Key
1992
56
12
Washington Lawyer's Committee for Civil Rights and Urban Affairs, phase II media buy
Archival Resource Key
1994
56
13
Washington Lawyer's Committee, Denny's suit, phase II appendix
Archival Resource Key
1994
56
14
Washington Lawyer's Committee, Denny's suit, communication plans
Archival Resource Key
1994
56
15
Washington Lawyer's Committee, Denny's suit, correspondence
Archival Resource Key
1994
57
1
Washington Lawyer's Committee, Denny's suit, radio/television advertisements
Archival Resource Key
1994
57
2
Washington Lawyer's Committee, Denny's suit, media lists
Archival Resource Key
1994
57
3
Washington Lawyer's Committee, Denny's suit, print ads
Archival Resource Key
1994
57
4
Washington Lawyer's Committee, Denny's suit, customer survey
Archival Resource Key
1992
57
5
Washington Lawyer's Committee, Denny's suit, demographics
Archival Resource Key
1988-1993
57
6
Washington Lawyer's Committee, Denny's suit, legal documents
Archival Resource Key
1994
57
7
Washington Lawyer's Committee, Denny's suit, research
Archival Resource Key
1994
57
8
Washington Lawyer's Committee, notes
Archival Resource Key
undated
57
9
Western Union radio scripts
Archival Resource Key
1989-1990
57
10
Western Union radio scripts
Archival Resource Key
1991
57
11
Western Union, radio scripts
Archival Resource Key
1992-1993
58
1
Western Union, Black Expo memoranda
Archival Resource Key
1989-1992
58
2
Western Union, Black Expo memoranda
Archival Resource Key
1993-1994
58
3
Western Union, Black Expo research
Archival Resource Key
1992-1993
58
4
Western Union, black consumer market
Archival Resource Key
1992
58
5
Western Union, cause-related marketing
Archival Resource Key
1993
58
6
Western Union, international money transfer
Archival Resource Key
1993
58
7
Western Union, correspondence
Archival Resource Key
1989-1994
58
8
Westinghouse new business presentation
Archival Resource Key
undated
59
1
Washington Area Metropolitan Transit Authority (WMATA)
Archival Resource Key
1989
59
2
Women's Forum
Archival Resource Key
1989
59
3
Y and R subcontractor self-certification
Archival Resource Key
1994
59
4
YWCA
Archival Resource Key
1993
59
5
YWCA estimates
Archival Resource Key
1993
59
6
Various notes
Archival Resource Key
undated
59
7
Caroline Jones Agency special events
Archival Resource Key
1990
59
8
Completed Jobs (miscellaneous)
Archival Resource Key
1990
59
9
Agency Credentials
4.2
Archival Resource Key
1985-1995
Scope and Contents
Often developed to submit with new business proposals, these documents include a brief agency history, staff biographies, client lists, copies of magazine and newspaper articles about the agency, descriptions of the agency's approach to advertising, case histories of advertising campaigns, and client recommendations.
Credentials
Archival Resource Key
circa 1990- circa 1995
61
1-3
60
1-6
Credential kit
Archival Resource Key
circa 1988
61
4
Credential packet
Archival Resource Key
1991
61
5
Mentions
Archival Resource Key
1990-1991
61
6
Public relations information, including professional biographical information about Caroline R. Jones
Archival Resource Key
1990-1991
61
7
Public relations client client list and credentials
Archival Resource Key
1988-1990
61
8
Agency scrapbook
Archival Resource Key
1985-1991
62
1-2
New business
4.3
Archival Resource Key
1987-1994
Scope and Contents
Correspondence with and notes about potential clients; internal memoranda about planning and results of meetings and presentations to clients; reports on the status of client solicitations.
New business correspondence
Archival Resource Key
1987 July-1987 December
62
3
New Business
4.3
Archival Resource Key
1987-1994
62
4
Scope and Contents
Notes about and correspondence with potential clients; internal memoranda about the planning and results of meetings with and presentations to clients; and reports on the status of client solicitations.
New business
Archival Resource Key
1987
62
4
New business
Archival Resource Key
1988
62
5
New business
Archival Resource Key
1989
62
6
New business
Archival Resource Key
1990
62
7
New business
Archival Resource Key
1991 - 1992
62
8
New business-outgoing
Archival Resource Key
1991
63
1-2
New business-outgoing
Archival Resource Key
1992
63
3
New business-outgoing
Archival Resource Key
1993 April-1993 July
63
4
New business
Archival Resource Key
1993 - 1994
63
5
Correspondence
4.4
Archival Resource Key
1990-1995
Scope and Contents
Incoming and outgoing letters and memoranda with a wide range of correspondents, including many overseas clients. Much of the correspondence is with or about clients. Also, copies of newspaper and magazine articles. Similar materials also are found in subseries 4.5.
Correspondence
Archival Resource Key
1990 - 1994
63
6
New York Connections Magazine
Archival Resource Key
1993
63
7
Letters to Caroline Jones
Archival Resource Key
1994
63
8
Letters from Caroline Jones
Archival Resource Key
1994
63
9
Incoming correspondence
Archival Resource Key
1987
63
10
Fax messages
Archival Resource Key
1991 April-1991 August
63
11
Fax messages
Archival Resource Key
1991 April-1991 August
64
1-3
Fax messages
Archival Resource Key
1991 August-1991 December
64
4-5
Fax messages
Archival Resource Key
1991 August-1991 December
64
6-7
Memos
Archival Resource Key
1993 - 1994
65
1-2
Faxes (incoming)
Archival Resource Key
1993 - 1994
65
3
Faxes (outgoing)
Archival Resource Key
1993 - 1994
65
4
Caroline R. Jones handwritten notes
Archival Resource Key
undated
65
5
Handwritten Notes
Includes notes for a speech with reflections on being female and Black; "to do" lists; draft of a statement of her agency's strengths.
Internal memoranda
Archival Resource Key
1993 - 1995
65
6
Outgoing correspondence
Archival Resource Key
1992
65
7
Incoming correspondence
Archival Resource Key
1993
65
8
Outgoing correspondence
Archival Resource Key
1993
65
9
Outgoing correspondence
Archival Resource Key
1993
65
10
Incoming correspondence
Archival Resource Key
1993
65
11
Outgoing faxes
Archival Resource Key
1993
65
12
Outgoing faxes
Archival Resource Key
1993
66
1
Incoming Correspondence
Archival Resource Key
1994
66
2-6
Outgoing correspondence
Archival Resource Key
1994
66
7
Outgoing correspondence
Archival Resource Key
1994
67
1
Outgoing faxes
Archival Resource Key
1994
67
2
Letters received
Archival Resource Key
1994 August-1994 October
67
3
Letters sent
Archival Resource Key
1994 july-1994 August
67
4
Letters sent
Archival Resource Key
1994 September-1995 March
67
5
Fax memo
Archival Resource Key
1995 March
67
6
Incoming correspondence
Archival Resource Key
1995
67
7
Outgoing correspondence
Archival Resource Key
1995
67
8
Correspondence
Archival Resource Key
1995 January-1995 February
67
9
Office Materials
4.5
Archival Resource Key
circa 1990-1995
Scope and Contents
Label lists and logs include names, addresses, and phone numbers for National African groups and individuals and for individuals and organizations in communications and New York City politics. Office paperwork consists of incoming and outgoing letters and memoranda similar to those found in subseries 4.4.
Label list log, contents
Archival Resource Key
68
1
Label list log, national black organizations
Archival Resource Key
68
2
Label list log, IRTS 1
Archival Resource Key
1990
68
3
Label list log, Dinkins 2
Archival Resource Key
undated
68
4
Label list log, Dinkins 3
Archival Resource Key
undated
68
5
Label list log, Dinkins
Archival Resource Key
68
6
Label list log, New York City political community contacts
Archival Resource Key
undated
68
7
Label list log, IRTS 2
Archival Resource Key
1990
68
8
Label list log, Hispanic organizations, New York County Democrats
Archival Resource Key
68
9
Label list log, bronx, Brooklyn, Manhattan, Staten Island, and Queens District managers
Archival Resource Key
68
10
Label list log, community business group, Community Board Number 7, Manhattan
Archival Resource Key
68
11
General office papers
Archival Resource Key
1990
68
12
Office paperwork
Archival Resource Key
1992 May
68
13
Office paperwork
Archival Resource Key
1993 June
68
14
Office paperwork
Archival Resource Key
1992 July
68
15
Office paperwork
Archival Resource Key
1992 August
68
16
Office paperwork
Archival Resource Key
1992 September-1992 November
68
17
Office paperwork
Archival Resource Key
1993 January
68
18
Office paperwork
Archival Resource Key
1993 February
68
19
Office paperwork
Archival Resource Key
1993 March
69
1-2
Office paperwork
Archival Resource Key
1993 April
69
3
Office paperwork
Archival Resource Key
1993 February-1993 April
69
4-6
Office paperwork
Archival Resource Key
1993 March-1993 April
69
7-8
Office paperwork
Archival Resource Key
1994 March
69
9
Office paperwork
Archival Resource Key
1994 July-1994 September
69
10
Office work, miscellaneous
Archival Resource Key
1987-1992
70
1
Scope and Contents
Includes a typescript of a talk, perhaps given to students, "Opportunities for Woman [sic] and Blacks in Advertising: Not Enough But More Than Ever," (8 pages)
Miscellaneous information
Archival Resource Key
undated
70
2
Proposal to Anheuser-Busch
Archival Resource Key
undated
70
3
Production estimates, various
Archival Resource Key
1992-1995
70
4
Cost to date forms
Archival Resource Key
undated
70
5
Talent and production
Archival Resource Key
1989-1994
70
6-9
Financial correspondence and policy
Archival Resource Key
1994-1995
70
10
Scope and Contents
Includes legal correspondence and advice regarding the bankruptcy of the Caroline Jones Agency and the creation of Caroline Jones, Inc.
Caroline Jones incorporated, correspondence
Archival Resource Key
1995
70
11
Print Ads
Series 5
Archival Resource Key
1964-1996
Print Ads
Scope and Contents
Proofs for print advertisements, clipped ads from magazines, and brochures and other marketing materials. Includes original art work, some mounted on boards, and a few storyboards for television commercials. Box 104, folder 5, contains publicity about Caroline Jones in her early career, including published interviews.
A and P (Black Creative Group)
Archival Resource Key
1975
92
1
Armo Company (fabrics)
Archival Resource Key
undated
92
2
Astarte (cosmetics)
Archival Resource Key
undated
92
3
Bahamas
Archival Resource Key
1980-1984, 1989
92
4
104
2-3
Bahamas
Billy Dee Williams
Archival Resource Key
1986
104
4
Caroline Jones Agency
Archival Resource Key
undated
92
5
Ebony Magazine brochure, "How Do You Sell to Urban Negro Consumers?"
Archival Resource Key
undated
92
6
Ebony Magazine brochure, "How Do You Sell to Urban Negro Consumers?"
Clairol
Archival Resource Key
undated
92
7
DeKupyers
Archival Resource Key
1987
92
8
Greyhound
Archival Resource Key
1988
92
9
L'oreal
Archival Resource Key
1979
92
10
Mandela Freedom Fund
Archival Resource Key
undated
92
11
McDonald's
Archival Resource Key
1992
92
12
Minority vendor programs
Archival Resource Key
1992
92
13
New Jersey Transit
Archival Resource Key
1992
92
14
Pond's
Archival Resource Key
undated
undated
92
15
Prudential
Archival Resource Key
1989
92
16
Rums of Puerto Rico (Black Creative Group for Ogilvy & Mather)
Archival Resource Key
1974
92
17
Rums of Puerto Rico (Black Creative Group for Ogilvy & Mather)
Ryder
Archival Resource Key
1989
92
18
Anheuser-Busch
Archival Resource Key
1982
93
1
Anheuser-Busch
Bahamas
Archival Resource Key
1982
93
2
Campbell Soup (BBDO Agency)
Archival Resource Key
1976
93
3-5
Campbell Soup (BBDO Agency)
Kentucky Fried Chicken (Mingo-Jones)
Archival Resource Key
1983
93
6
DuPont Qiana (BBDO Agency)
Archival Resource Key
1976
93
7
Gold Magic Shaving Powder Black Creative Group)
Archival Resource Key
undated
93
8
Miller
Archival Resource Key
undated
93
9
National Center for Volunteer Action (Advertising Council)
Archival Resource Key
1978
93
10
Pantera de Tomaso
Archival Resource Key
undated
93
11
USA Network (cable television)
Archival Resource Key
undated
93
12
Miscellaneous print advertisements
Archival Resource Key
1964, 1966, undated
93
13
Air Afrique
Archival Resource Key
1972
124
1
Alpha System (smoking cessation, original art)
Archival Resource Key
undated
undated
124
2
American Gas Association
Archival Resource Key
1967 - 1968
124
3
Anheuser Busch
Archival Resource Key
1988-1994
124
4
Back to School New York City
Archival Resource Key
1990
124
5
Banker's Trust
Archival Resource Key
undated
124
6
Bowery Saving's Bank
Archival Resource Key
undated
124
7
Burger King
Archival Resource Key
1975 - 1976
124
8
Burger King
Campbell's
Archival Resource Key
1975-1977
124
9
Clairol
Archival Resource Key
1970
124
10
Coca-Cola
Archival Resource Key
1969-1971
124
11
Dark 'n Lovely (Black Creative Group, hair coloring)
Archival Resource Key
undated
124
12
Dawn Magazine
Archival Resource Key
1975
124
13
Friends of Nigeria
Archival Resource Key
1978
124
14
Greyhound
Archival Resource Key
1987 - 1988
124
15
Mahalia Jackson's Turnip Greens
Archival Resource Key
undated
124
16
Mahalia Jackson's Turnip Greens
McDonald's
Archival Resource Key
1993-1994
124
17
National Center for Voluntary Action (Ad Council)
Archival Resource Key
undated
124
18
New York State Savings Bank
Archival Resource Key
undated
124
19
Prudential
Archival Resource Key
1990-1993
124
20
Scott Confidets
Archival Resource Key
undated
124
21
Postal Money Orders
Archival Resource Key
1996
124
22
Virgin Islands/Virgin Rum
Archival Resource Key
undated
124
23
Kenyon and Eckhardt presentation
Archival Resource Key
undated
124
24
Kenyon and Eckhardt presentation
Disney/Ryder/Denny's (settlement)/Kentucky Fried Chicken
Archival Resource Key
undated
124
26
Lincoln Continental
Archival Resource Key
1971 - 1972
125
1
Rums of Puerto Rico
Archival Resource Key
1974 - 1976
125
2
The Bahamas
Archival Resource Key
1988-1991
125
3-5
Washington Lawyers Committee (Denny's settlement)
Archival Resource Key
1994
125
6
A Corporate Line: A Musical Event (Advertising Women of New York), with photograph of cast, including Caroline Jones, in chorus line
Archival Resource Key
1984
125
7
The National Conference, "Together for America"
Archival Resource Key
1994
125
8
Partnership for a Drug Free America (storyboard)
Archival Resource Key
undated
125
9
New Jersey Transit
Archival Resource Key
undated
125
10
Nabisco Brands,"Black American Generals and admirals" and "Famous Black American Leaders"
Archival Resource Key
104
1
Publicity
Archival Resource Key
1967-1975
Democratic National Committee meeting
Archival Resource Key
1989
Photographs and Slides
Series 6
Archival Resource Key
1950s-1995
Scope and Contents
Primarily images of Caroline Jones and professional associates, including portraits and travel and events documentation. There are a few childhood and early adult images of Jones. Predominately professionally taken eight by ten black and white prints but also color photographs, including snapshots.
Slides
6.1
Archival Resource Key
undated
Scope and Contents
Primarily images of print advertisements, occasionally with other client products including invitations and publicity materials. Also, images used in ads and talking points for presentations to clients. Most slides are unlabeled and undated and many of the images are found elsewhere in the collection.
Addidas-American Express
Archival Resource Key
94
Amex-Bahamas
Archival Resource Key
94
Bahamas
Archival Resource Key
94
Bankers Trust-Bowery
Archival Resource Key
94
Bridge-Campbell's
Archival Resource Key
94
Coca-Cola to Converse
Archival Resource Key
94
Donnies to Greyhound
Archival Resource Key
95
Gulf Oil to L'Oreal
Archival Resource Key
95
L'Oreal to the National Urban League
Archival Resource Key
95
New Jersey Transit to Pacific Bell
Archival Resource Key
95
Pepsi to Polaroid
Archival Resource Key
95
Prudential
Archival Resource Key
95
Puma to Westinghouse
Archival Resource Key
95
African historical: reproductions of paintings of pre-colonial African figures with captions
Archival Resource Key
96
Images of black people: primarily stereotypical images from old advertisements
Archival Resource Key
96
Formal portrait of Caroline Jones with man in a suit
Archival Resource Key
96
Zebra/BCG
Archival Resource Key
96
Miscellaneous: primarily print advertisements and art work
Archival Resource Key
96
Unsorted: various clients
Archival Resource Key
97
Unsorted: various clients
Archival Resource Key
98
American delegation visiting Africa with "Friends of Isayaki" title slide
Archival Resource Key
99
New American Hero campaign (for Miller beer?)
Archival Resource Key
100
Photographs
6.2
Archival Resource Key
1950s-1995
Scope and Contents
Primarily images of Caroline Jones and professional associates, including portraits and travel and events documentation. There are a few childhood and early adult images of Jones. Predominately professionally taken eight by ten black and white prints but also color photographs, including snapshots.
Publicity
Archival Resource Key
1979 - 1982
101
1
Publicity
Portrait photographs
Archival Resource Key
circa 1975
101
2
Portrait photographs
Publicity and personal
Archival Resource Key
undated
101
3
Publicity
Archival Resource Key
undated
101
4
Personal, family, and college
Archival Resource Key
1950s-1980s
101
5
Caroline Jones with political figures
Archival Resource Key
1979-1995
101
6
Caroline Jones with clients
Archival Resource Key
undated
101
7
Caroline Jones with clients
Mingo, Jones, Guilemenot, others
Archival Resource Key
1977, 1979, undated
101
8
Commercial shoots
Archival Resource Key
undated
101
9
Commercial shoots
Family and friends
Archival Resource Key
undated
101
10
Recording sessions
Archival Resource Key
undated
101
11
Professional models
Archival Resource Key
undated
101
12
Memorial of the Overseas Construction Association of Korea goodwill trip to the United States
Archival Resource Key
1989
101
13
China trip album "With Compliments of the Ministry of Foreign Affairs, Republic of China"
Archival Resource Key
undated
101
14
Mingo, Jones, Guilemenot (oversized portrait)
Archival Resource Key
1977
124
25
L'oreal Party
Archival Resource Key
1978
102
1
UNCA party
Archival Resource Key
1981
102
2
Matrix Award Party
Archival Resource Key
1982
102
3
Ad Council Party
Archival Resource Key
1984
102
4
Anheuser Busch Kwanza Party
Archival Resource Key
1987
102
5-6
Ad Woman of the Year
Archival Resource Key
1990
102
7
Back to School New York City
Archival Resource Key
undated
102
8
Awards ceremonies
Archival Resource Key
1982, 1991, undated
Events
Archival Resource Key
1979-1991
Events
Archival Resource Key
1981, undated
Caroline Jones Advertising Fourth Annual Summer Cruise, Thursday, August 29
Archival Resource Key
Unknown party scene
Archival Resource Key
undated
Zapata Yorktown oil rig with President Jimmy Carter
Archival Resource Key
undated
Drawings of Caroline Jones
Archival Resource Key
1978, undated
Caroline Jones in office setting (photographic negatives)
Archival Resource Key
undated
Audiovisual Materials
Series 7
Archival Resource Key
1970-1997
Audio Cassettes
7.1
Archival Resource Key
1984-1994
Scope and Contents
Radio commercials for a wide range of commercial clients. Also includes public service commercials and compilation reels of commercials done by the Zebra Associates and Mingo-Jones advertising agencies.
Zebra Associates radio reel
Archival Resource Key
1 Cassette tape
undated
105
AC0552-OC0001
Scope and Contents
Radio commercials produced for Andrew Young, Polaroid, Voter Registration, Clairol, Wonder Bread, Bowery Savings Banks, the Virgin Islands, and Schaeffer
Mingo-Jones Agency Reel
Archival Resource Key
1 Cassette tape
undated
105
AC0552-OC0002
Scope and Contents
Radio commercials produced for the State Department, L'Oreal, Miller Lite, Miller High Life, Goodyear, Gino's and Kentucky Fried Chicken
Mingo-Jones Agency Reel
Archival Resource Key
1 Cassette tape
undated
105
AC0552-OC0003 and OC0004
Scope and Contents
Radio commercials for Kentucky Fried Chicken, the State Department, Miller, Gino's, Hanes, Cherry Kijafa, Mountain Dew and Disney
Anheuser-Busch:
The Opportunity Line
Archival Resource Key
1 Cassette tape
1991
105
AC0552-OC0005
Anheuser-Busch: The Opportunity Line
Archival Resource Key
1 Cassette tape
1991
105
AC0552-OC0006
Anheuser Busch
Archival Resource Key
1 Cassette tape
1992
105
AC0552-OC0007
Scope and Contents
Need Money boy/girl rap audition tracks
Anheuser-Busch: The Opportunity Line
Archival Resource Key
1 Cassette tape
1992
105
AC0552-OC0008
Anheuser-Busch: Opportunity Line
Archival Resource Key
1 Cassette tape
1992
105
AC0552-OC0009
Scope and Contents
Need Money
Aunt Jemima
Archival Resource Key
1 Cassette tape
undated
105
AC0552-OC0010
Scope and Contents
Alive and Cookin with Gladys Knight
Bahamas Ministry of Tourism
Archival Resource Key
1 Cassette tape
1989 April 24
105
AC0552-OC0011
Scope and Contents
Six radio spots for the Pride and Joy Campaign, Bernie Drayton arrangement.
Bahamas Ministry of Tourism: Pride & Joy Campaign
Archival Resource Key
1 Cassette tape
1991
105
AC0552-OC0012
Bahamas Ministry of Tourism: Pride & Joy Radio Campaign
Archival Resource Key
1 Cassette tape
1992
105
AC0552-OC0013
Bahamas Ministry of Tourism: Black Consumer Radio
Archival Resource Key
1 Cassette tape
1992
105
AC0552-OC0014
Bahamas Promotional
Archival Resource Key
1 Cassette tape
105
AC0552-OC0015
Bahamas: P&J Radio
Archival Resource Key
1 Cassette tape
105
AC0552-OC0016
Bahamas: Never Seen
Archival Resource Key
1 Cassette tape
105
AC0552-OC0017
Bahamas: Pride and Joy
Archival Resource Key
1 Cassette tape
1989 March 8
105
AC0552-OC0018
Bahamas Ministry of Tourism Client Presentation August 27, 1992: Pride and Joy Campaign
Archival Resource Key
1 Cassette tape
undated
1988-1991
106
AC0879-OC0019
Chicken George Restaurants
Archival Resource Key
1 Cassette tape
106
AC0552-OC0020
Scope and Contents
Nine radio commercials
Girls, Inc.
Archival Resource Key
1 Cassette tape
1994 May 13
106
AC0552-OC0021
GMC Agency Presentation,
Archival Resource Key
1 Cassette tape
1994
106
AC0552-OC0022
Scope and Contents
Two radio spots for the GMC Jimmy Truck
L'oreal: Look of Radiance
Archival Resource Key
1 Cassette tape
undated
106
AC0552-OC0023
McDonald's African-American Heritage Series, "Black Pioneers, Black Rights, Black Justice"
Archival Resource Key
1 Cassette tape
1991
106
AC0552-OC0024
McDonald's: Black Consumer Market
Archival Resource Key
1 Cassette tape
1993 March 30
106
AC0552-OC0025
McDonald's: April FSI Promotional
Archival Resource Key
1 Cassette tape
1993 April 8
106
AC0552-OC0026
McDonald's Black Consumer Market
Archival Resource Key
1 Cassette tape
1993
106
AC0552-OC0027
McDonald's: January Promotion
Archival Resource Key
1 Cassette tape
1993 December 22
106
AC0552-OC0028
McDonald's: Quarterbacks for Quarterpounders
Archival Resource Key
1 Cassette tape
1993 September 2
106
AC0552-OC0029
McDonald's
Archival Resource Key
1994 February 17
106
AC0552-OC0031
McDonald's: Double Cheeburger Extra Value Meal
Archival Resource Key
1994 January 27
106
AC0552-OC0030
Miller Beer
Archival Resource Key
1986 March 7
106
AC0552-OC0032
Scope and Contents
Four spots for Lite Beer
National Carnival Commission of Trinidad and Tobago, four radio spots for Carnival '94
Archival Resource Key
1994 February 17
106
AC0552-OC0033
National Urban League: Think Before You Do
Archival Resource Key
2 Sound cassettes
106
AC0552-OC0034-AC0552-OC0035
New York City: Back to School Campaign (music only)
Archival Resource Key
1 Cassette tape
1990 July 17
106
AC0552-OC0036
Partnership for a Drug-Free America
Archival Resource Key
1992 October 2
107
AC0552-OC0037
Partnership for a Drug Free America, Real Kids on the Block
Archival Resource Key
1 Cassette tape
undated
107
AC0552-OC0038
Pepsi-Cola: Black Consumer Market
Archival Resource Key
1 Cassette tape
1984 November 15
107
AC0552-OC0039
Scope and Contents
eight spots
QVC Network Jingle
Archival Resource Key
1 Cassette tape
undated
107
AC0552-OC0040
Washington Lawyer's Committee
Archival Resource Key
1994 June 9
107
Western Union Money Transfers
Archival Resource Key
22 Sound cassettes
1991 November 20-1993 March 26
107
AC0552-OC0041-AC0552-OC0062
108
Roy Eaton Music, Inc.
Archival Resource Key
1 Cassette tape
1985
108
AC0552-OC0063
Scope and Contents
11 spots for Newsweek, drunk driving, sports channel, Pantene, Hardees, malt liquor, Bell Atlantic, Texaco and Black & Decker
Joey Levine Presentation Reel
Archival Resource Key
1 Cassette tape
undated
108
AC0552-OC0064
Tisherman Agency: Master Hispanic
Archival Resource Key
1 Cassette tape
undated
108
AC0552-OC0065
Scope and Contents
Tape featuring 11 actors and 14 actresses
Radio Philadelphia: A Sample of Some of the Best Radio Commercials in the Modern Free World
Archival Resource Key
1 Cassette tape
undated
108
AC0552-OC0066
KBLA: Money Talks
Archival Resource Key
1 Cassette tape
undated
108
AC0552-OC0067
Radioscope: The Entertainment Magazine of the Air
Archival Resource Key
1 Cassette tape
undated
108
AC0552-OC0068
Caroline Jones/Lorimar Press Conference
Archival Resource Key
1 Cassette tape
1987 February 4
108
AC0552-OC0069
Open Reel Audio Tapes
7.2
Archival Resource Key
1970-1984
Scope and Contents
Radio commercial for individual clients and compilation reels of commercials done by the Zebra Associates, Mingo-Jones, and McCann-Erickson advertising agencies.
Zebra Associates Radio Compilation Reel
Archival Resource Key
1 Sound recording
about 1970
109
AC0552-OR0001
Scope and Contents
Featuring radio commercials for Andrew Young, Reservations World, Polaroid, Voter Registraton, Clairol, Wonder Bread, Bowery Saings Bank, the Virgin Islands and Schaeffer
Mingo-Jones Agency Presentation Reel
Archival Resource Key
1 Sound recording
1984 June 5
109
AC0552-RT0002
Scope and Contents
Featuring radio comercials for KFC, State Department, Miller High Life, Gino's, Hanes, Cherry Kijafa, Mountain Dew and Disney
McCann-Erickson Radio Compilation Reel
Archival Resource Key
1 Sound recording
1974 November 7
109
AC0552-RT0003
Scope and Contents
Featuring 8 radio commercials for Coca-Cola, GW Bridge, Clairol and others
Bowery Savings Bank
Archival Resource Key
1 Sound recording
1970 July 14
109
AC0552-OR0004
Scope and Contents
"Cut 1" Education Loan Plan
BBDO: Burger King Black Consumer Radio
Archival Resource Key
1 Sound recording
undated
109
AC0552-RT0005
Scope and Contents
What You Want, Take 5, That's Love
Burger King Black Radio
Archival Resource Key
1 Sound recording
1975 September 15
109
AC0552-RT0006
Scope and Contents
What You Want/Hustle
Campbell's Soup
Archival Resource Key
undated
109
AC0552-OR0007
Scope and Contents
Woman/Supper, Weekends/Family, Kids/Lunchtime, Week-end/man
Campbell's Soup
Archival Resource Key
1 Sound recording
undated
109
AC0552-OR0008
Scope and Contents
Mixes with announcer and vocals: Swimming and Sunning, Summer-time Lunches, Summer Visit, Swimming and Sunning, Summertime Lunches
Campbell's Soup
Archival Resource Key
1 Sound recording
undated
109
AC0552-OR0009
Scope and Contents
Saturday Shopper, Mother-in Law, Touch Football, Teenager
Campbell's Soup Black Radio
Archival Resource Key
1 Sound recording
undated
109
AC0552-OR0010
Scope and Contents
Husband, Mother, Grandma, Children
Joseph Schlitz Bewing Co.
Archival Resource Key
1 Sound recording
1974 July 19
109
AC0552-OR0011
Scope and Contents
Mom's Party, Mom's Party alternate, Mom's Barbeque, Mom's Poker
Schlitz Community Service Radio
Archival Resource Key
1 Sound recording
109
AC0552-OR0012
Ad Age Workshop: Radio
Archival Resource Key
1 Sound recording
109
AC0552-OR0013
Scope and Contents
Good Life, Got to Get Better, Polaroid
Black Creative Group: Clifford Alexander
Archival Resource Key
1 Sound recording
1974 August 22
109
AC0552-OR0014
Scope and Contents
60 second radio spot and campaign song
Mingo-Jones:Voter Registration/Vernon Jordan
Archival Resource Key
1 Sound recording
1980 October 3
109
AC0552-OR0015
Scope and Contents
PSA for voter registration
Videotapes
7.3
Archival Resource Key
1987-1997
Agency Reels and Compilations
7.3.1
Archival Resource Key
1989-1994
Mingo-Jones Advertising Agency Reel
Archival Resource Key
1 Videocassettes (VHS)
undated
110
AC0552-OV0001
Caroline Jones Advertising Agency Sample Reel
Archival Resource Key
1 Videocassettes (U-matic)
1989 July 26
110
AC0552-OV0002
Scope and Contents
Eight commercials for:
Anheuser-Busch
Kentucky Fried Chicken
Bahama's Ministry of Tourism
Mountain Dew
Goodyear
Miller High Life
Partnership for a Deug-Free America
Carl Junior's New Business Presentation Reel
Archival Resource Key
1 Videocassettes (U-matic)
1991 February 22
110
AC0552-OV0003
Scope and Contents
Ten commercials for the following clients:
KFC
Ore-Ida
Brown Egg Council of New England
Stroh's Beer
Seafood Council
Binaca
Carl Junior's New Business Presentation Reel
Archival Resource Key
1 Videocassettes (U-matic)
1991
110
AC0552-OV0004
Scope and Contents
Includes commercials produced for Kentucky Fried Chicken, Ore-Ida, the Brown Egg Council, Stroh's Beer, the Seafood Council and Binaca
Caroline Jones Advertising Inc. Agency Reel: New Version
Archival Resource Key
1992 November 23
110
AC0552-OV0004.5
Caroline Jones Advertising, Inc. summary presentation covering print, PR, radio, TV
Archival Resource Key
1 Videocassettes (U-matic)
1993 July 8
110
AC0552-OV0005
Caroline Jones Advertising, Inc. Agency Reel
Archival Resource Key
1 Videocassettes (U-matic)
1994 August 12
110
AC0552-OV0006
Scope and Contents
Demonstrates the agency's primary mission: to sell products through advertising and promotions that accurately reflect the ethnic and cultural diversity of consumers. Includes print, television, radio, and public relations for special events. Clients include: Trump, Disney, Hanes, Western Union, Pepsi, Greyhound, Goodyear, Prudential, Binaca, Ryder, Seagram's, Miller, Stroh's, Canon, L'Oreal, Ore-Ida, Westinghouse, DeKuyper, Bankers Trust, Bahama Ministry of Tour¬ism, Minolta Yuki Kobayashi, Entre Marketing and Sales, Associated Black Charities, National Urban League, Kentucky Fried Chicken, Mountain Dew, Isuzu, United Negro College Fund, Anheuser-Busch, Minority Affairs, New York City Public Schools, Partners for a Drug-Free America, and the Brown Egg Council of New England, Perrier, Dakkar Noir, and a community service announcement from Andrew Young concerning Denny's Restaurant chain.
Caroline Jones Advertising, Inc. Agency Reel - Revised
Archival Resource Key
1 Videocassettes (VHS)
1994 September 29
111
AC0552-OV0007
New Business - Car Reel
Archival Resource Key
1 Videocassettes (U-matic)
undated
111
AC0552-OV0009
Scope and Contents
Five commercials for:
Isuzu: "Names"
Volkswagen: "His and Hers"
Goodyear: "Couple"
Isuzu: "Tank"
Hyundai: "Space"
Agency Reel with radio/without Ray Johnson's Spots
Archival Resource Key
1 Videocassettes (U-matic)
111
AC0552-OV0010
New Business - Car Reel
Archival Resource Key
1 Videocassettes (VHS)
undated
111
AC0552-OV0008
Scope and Contents
Commercials for Isuzu, Volkswagen, Goodyear, and Hyundai.
Television Commercials (Brand/Client specific)
7.3.2
Archival Resource Key
1987-1997
Amalgamated Publishers, Inc. Scarborough Black Newspaper Presentation
Archival Resource Key
1 Videocassettes (U-matic)
1987
112
AC0552-OV0011
Vote '84: American Citizenship Campaign
Archival Resource Key
1 Videocassettes (VHS)
1988 March 29
112
AC0552-OV0012
Anheuser-Busch: People Who Make Things Happen
Archival Resource Key
1 Videocassettes (VHS)
1990 October 16
112
AC0552-OV0012.5
Scope and Contents
This tape contains a one minute commercial for Anheuser-Busch entitled "People Who Make Things Happen". It features the company's black emplyees and Anheuser-Busch's commitment to serving the community through the arts and education. A thirty second version of the com¬mercial follows.
Anheuser-Busch: Current Commercials
Archival Resource Key
1 Videocassettes (VHS)
1995
112
AC0552-OV0013
Scope and Contents
Features commercials produced for Budweiser, Bud Light, Bud Ice, O'Douls, Michelob, Red Wolf and Busch.
New York City Back to School Campaign with Mrs. Joyce Dinkins, English and Spanish
Archival Resource Key
1 Videocassettes (U-matic)
1990 August 24
112
AC0552-OV0014
Bahamas video and music
Archival Resource Key
undated
112
AC0552-OV0014.25
Bahamas "Attitude Program"
Archival Resource Key
1987 December 30
112
AC0552-OV0014.5
Bahamas Ministry of Tourism: Pride and Joy
Archival Resource Key
1 Videocassettes (U-matic)
1992
112
AC0552-OV0015
Scope and Contents
This film consists of seven programs, six commercials, and four teasers that highlight the culture and diversity of the Bahamas as narrated and hosted by Lera Archer.
Bahamas Beat Sample Footage
Archival Resource Key
1 Videocassettes (VHS)
1992 June 29
113
AC0552-OV0016
The Boys Choir of Harlem
Archival Resource Key
1 Videocassettes (VHS)
113
AC0552-OV0016.5
Scope and Contents
Pepsi Cola, Levi's 501, Burger King, Broadway Show News coverage
Chicken George
Archival Resource Key
1 Videocassettes (U-matic)
1989 January 27
113
AC0552-OV0017
Clinton/Gore '96 Compilation
Archival Resource Key
1 Videocassettes (VHS)
undated
113
AC0552-OV0018
Democratic National Committee Compilation
Archival Resource Key
1 Videocassettes (VHS)
1996
113
AC0552-OV0019
Girls Incorporated
Archival Resource Key
1 Videocassettes (VHS)
undated
113
AC0552-OV0020
Girls Incorporated: Strong, Smart, and Bold
Archival Resource Key
1 Videocassettes (VHS)
undated
113
AC0552-OV0020.5
Ad Council: Don't Let Another Baby's Start Be On the Line
Archival Resource Key
1 Videocassettes (U-matic)
1997
113
AC0552-OV0021
Wells Rich Greene African American
Archival Resource Key
1 Videocassettes (VHS)
1995 December 6
113
AC0552-OV0021.5
Home Shopping Club
Archival Resource Key
1 Videocassettes (U-matic)
1990 April 7
113
AC0552-OV0022
KFC focus group selects (master)
Archival Resource Key
1 Videocassettes (U-matic)
114
AC0552-OV0023
Mingo-Jones Advertising Inc., Lift Every Voice and Sing: Lite Beer from Miller
Archival Resource Key
1 Videocassettes (U-matic)
1985 February 8
114
AC0552-OV0024
Partnership for a Drug-Free America
Archival Resource Key
1 Videocassettes (U-matic)
1988 March 17
114
AC0552-OV0025
Scope and Contents
Anti-drug commercials:
Pool Party, Preteen
Grave Words, Parents
Like Father, Parents
Final Lesson, Parents
Nose, Adults
Circles, Adults
Housewife, Adults
Untitled, adults
Lab Rat, Adult
Glamorous World, Adult
Catching Up to Her, Teen
Girl and Dealer, Teen
Tricks of the Trade, Teen
Nothing Happens, Teen
Experiment, Teen
Girl and Dealer, Teen
Tricks of the Trade, Teen
Nothing Happens, Teen
Experiment, Teen
Partnership for a Drug-Free America: African American Campaign
Archival Resource Key
1 Videocassettes (U-matic)
1989 October
114
AC0552-OV0026
Scope and Contents
Anti-drug commercials: Straight Up, New Slavery, In Crowd, Funeral Home, Pusher's Plea, Nobody, Warnings
Partnership for a Drug-Free America: 20 Spots
Archival Resource Key
1 Videocassettes (U-matic)
1991 January 23
114
AC05520OV0027
Scope and Contents
Commercials targeting specific ethnic and age groups:
Like Father,
Grave Words,
Final Lesson,
Cronkite,
Faces,
Pusher's Plea,
Funeral Home,
Warnings,
My Boy (Spanish),
My Boy,
Friends (Spanish),
Rolling (Spanish),
Knew So Little (Spanish),
Temper (Spanish),
Lost It,
The Burbs,
The Message,
Price of Crack,
Final Lessons with Offer,
Warnings with Offer
Drug Free America: master
Archival Resource Key
1 Videocassettes (U-matic)
1991 February 20
114
AC0552-OV0028
Partnership for a Drug Free America: African American Effort
Archival Resource Key
1 Videocassettes (U-matic)
1991 April 3
1991 March 3
115
AC0552-OV0029
Drug Free in '92
Archival Resource Key
1 Videocassettes (U-matic)
1992 September 14
115
AC0552-OV0030
Scope and Contents
Boyfriend # 1, Brothers #1, Brothers #2, Drug Dealer #1, When You Grow Up #1, When You Grow Up #2, When You Grow Up #3, Fire Escape/Advice #4, Fire Escape/Advice #5, What Would I Lose (Girls)
Partnership for a Drug Free America: Inner City Program
Archival Resource Key
1 Videocassettes (U-matic)
1993 March 11
115
AC0552-OV0031
Partnership for a Drug Free America:Target Preteen & Teen
Archival Resource Key
1 Videocassettes (U-matic)
115
AC0552-OV0032
Scope and Contents
Anti-drug commercials for both radio and television. They are grouped by age demographics. Straight up (TV), Crack Lewan (radio), Sucka (radio), Nobody (TV), Hype (radio), Dope (radio), New Slavery (TV), Point Blank (radio), Warning (TV), In Crowd (TV), Pushers (TV), Funeral Home (TV)
Partnership for a Drug Free America: Warnings
Archival Resource Key
1 Videocassettes (U-matic)
undated
115
AC0552-OV0033
Pizza Hut: The Video (Caroline Jones Advertising Inc.)
Archival Resource Key
1 Videocassettes (U-matic)
undated
115
AC0552-OV0034
QVC Presentation
Archival Resource Key
1 Videocassettes (U-matic)
1991 June 20
115
AC0552-OV0035
QVC Master
Archival Resource Key
1 Videocassettes (U-matic)
undated
116
AC0552-OV0036
QVC Sample Tape #14
Archival Resource Key
1 Videocassettes (VHS)
116
AC0552-OV0036.5
QVC Promotional Spots/Cross Channel Promotions
Archival Resource Key
1 Videocassettes (VHS)
116
AC0552-OV0037
QVC Works for Me Jingle (three versions)
Archival Resource Key
1 Videocassettes (VHS)
116
AC0552-OV0038
Revlon Presentation
Archival Resource Key
1 Videocassettes (U-matic)
1994 September 29
116
AC0552-OV0039
Diahann Carroll for Seagram
Archival Resource Key
1 Videocassettes (U-matic)
1986 June 19
116
AC0552-OV0040
Toys "R" Us Presentation
Archival Resource Key
1 Videocassettes (U-matic)
1991 September 4
116
AC0552-OV0041
BET Productions: Notice
Archival Resource Key
1 Videocassettes (VHS)
1994
116
AC0552-OV0041.5
United Negro College Fund: Lou Rawls Parade of Stars
Archival Resource Key
1 Videocassettes (U-matic)
1994 February 15
117
AC0522-OV0042
United Negro College Fund: Ladders of Hope Campaign 2000
Archival Resource Key
1 Videocassettes (VHS)
1993
117
AC0552-OV0043
USA Network African-American station promo: Really Good T.V. (Caroline Jones Advertising)
Archival Resource Key
1 Videocassettes (U-matic)
1993 September 7
117
AC0552-OV0044
USA Today/Gannett Outdoor Network: Black Outdoor
Archival Resource Key
1 Videocassettes (U-matic)
1988 August 25
117
AC0552-OV0045
Washington Lawyers Committee: A Notice to the Black Community (Caroline Jones Advertising)
Archival Resource Key
1 Videocassettes (VHS)
117
AC0552-OV0046
Washington Lawyers Committee: A Notice to the Black Community (Caroline Jones Advertising)
Archival Resource Key
1 Videocassettes (U-matic)
1994 May 27
117
AC0552-OV0047
Western Union Cause Marketing
Archival Resource Key
1 Videocassettes (U-matic)
1993 January 7
117
AC0552-OV0048
WNJU 47 New York (Channel 47) sales presentation
Archival Resource Key
1 Videocassettes (U-matic)
1990
118
AC0552-OV48.25
Director's Show Reels
7.3.3
Archival Resource Key
1989-1996
Baraff/Lawrence Reel
Archival Resource Key
1 Videocassettes (VHS)
1989
118
AC0552-OV0048.5
Stephen Ashley Blake
Archival Resource Key
1 Videocassettes (U-matic)
1996
118
AC0552=OV0049
Scope and Contents
Features music videos produced for Tupac, Trifli'n Pac, Immature, King Tee, No Face, and Krashman.
Lionel Ray Johnson
Archival Resource Key
1 Videocassettes (U-matic)
undated
118
AC0552-OV0050
Scope and Contents
Features commercials produced for Alka-Seltzer, Coca Cola, Kodak, Lite beer, L'oreal, Lowenbrau, Micatin, Sony, and Tab.
Lionel Martin
Archival Resource Key
1 Videocassettes (U-matic)
1996
118
AC0552-OV0051
Scope and Contents
Features music videos produced for Toni Braxton, Pure Soul, Boyz II Men, and commercials produced for Mountain Dew, Starter, and Karl Kani shoes.
RSA USA, Inc. corporate reel
Archival Resource Key
1 Videocassettes (U-matic)
undated
118
AC0552-OV0052
Scope and Contents
Features commercials produced for Nike, Lee Jeans, Nikon, Verino, Clairol, Holiday Inn, IBM, MTV, Coke, Budweiser, Woolmark, Fuji, Footaction, the Utah Symphony, Digial and Kodak.
Peter Wallach General Reel II
Archival Resource Key
1 Videocassettes (U-matic)
1996
118
AC0552-OV0053
Scope and Contents
Features commercials produced for Budweiser, Ciba Geigy, Composite, Hersehys, lazy Boy, Michigan Lottery, Mop'n'Glo, Payday and Sears, and an award-winning music video produced for Peter Gabriel.
Marcus Zurinaga (director/cameraman)
Archival Resource Key
1 Videocassettes (U-matic)
1995
119
AC0552-OV0054
Scope and Contents
Features commercials produced for Banco Popular, Johnnie Walker, Johnson & Johnson, Puerto Rico Tourism, and Ray Ban.
Television Programs
7.3.4
Archival Resource Key
1985-1994
Scope and Contents
Includes recordings broadcast by national networks and New York City television stations, many of them featuring appearances by Caroline Jones. Also, reels of "In the Black" a nationally televised financial affairs series hosted by Caroline Jones and several other programs produced by In the Black Productions.
Donahue Show
Archival Resource Key
1 Videocassettes (VHS)
1985
119
AC0552-OV0055
Drug trafficking in the Bahamas (NBC and CBS News)
Archival Resource Key
1 Videocassettes (VHS)
1988 May 12 and 13
119
AC0552-OV0055.5
CBS This Morning's Business
Archival Resource Key
1 Videocassettes (VHS)
1989
119
AC0552-OV0056
CBS This Morning's Business: Caroline Jones - The Black Middle Class
Archival Resource Key
1 Videocassettes (VHS)
1989 April 10
119
AC0552-OV0057
Sunday Today: Noriega
Archival Resource Key
1 Videocassettes (VHS)
1988 February 21
119
AC0552-OV0058
This Morning's Business: "Radio Comedy in Commercial Production"
Archival Resource Key
1 Videocassettes (VHS)
1989 April 6
119
AC0552-OV0059
Clio Awards Top Spot
Archival Resource Key
1 Videocassettes (VHS)
1988
119
AC0552-OV0059.5
Positively Black (WNBC)
Archival Resource Key
1 Videocassettes (VHS)
1990 May 13
119
AC0552-OV0060
The Minority Business Report: "Doing Business in the Bahamas"
Archival Resource Key
1 Videocassettes (VHS)
1990
119
AC0552-OV0061
Prime Minister's message
Archival Resource Key
1 Videocassettes (VHS)
1991 January 8
119
AC0552-OV0062
The Today Show: "The Politics of Racism"
Archival Resource Key
1 Videocassettes (VHS)
1991 November 13
120
AC0552-OV0063
Business Day: "Caroline Jones of Caroline Jones Advertising"
Archival Resource Key
1 Videocassettes (VHS)
1992 November 13
120
AC0552-OV0064
Marketwrap: segment with Caroline Jones
Archival Resource Key
1 Videocassettes (VHS)
1992 December 24
120
AC0552-OV0065
NBC Nightly News: Bahamas
Archival Resource Key
1 Videocassettes (VHS)
1988 September 7
120
AC0552-OV0066
NBC Nightly News: drug indictments - Paul Adderly
Archival Resource Key
1 Videocassettes (VHS)
1989 March 22
120
AC0552-OV0067
Nightline: "The RICO Statute"
Archival Resource Key
1 Videocassettes (VHS)
1989 April 12
120
AC0552-OV0068
C-SPAN: Senator Kerry vote on Bahamas
Archival Resource Key
1 Videocassettes (VHS)
1989 May 10
120
AC0552-OV0069
C-SPAN: Senator Kerry vote on Bahamas
Archival Resource Key
1 Videocassettes (VHS)
1989 May 10
120
AC0552-OV0070
PBS: Bahamas drug connection
Archival Resource Key
1 Videocassettes (VHS)
1989
120
AC05521-OV0071
WNYW News: Caroline Jones
Archival Resource Key
1 Videocassettes (VHS)
1992 March 16
120
AC0552-OV0071.5
Live at Five: Caroline Jones
Archival Resource Key
1 Videocassettes (VHS)
undated
121
AC0552-OV0072
WABC-TV: "Making It, A Message to African American Youth"
Archival Resource Key
1 Videocassettes (VHS)
1991
121
AC0552-OV0073
CNN: Sonya Live: Caroline Jones advertising executive
Archival Resource Key
1 Videocassettes (VHS)
undated
121
AC0552-OV0074
This Morning's Business: Caroline Jones on tobacco advertising
Archival Resource Key
1 Videocassettes (VHS)
undated
121
AC0552-OV0074.5
In the Black
Archival Resource Key
1 Videocassettes (VHS)
1986 July 6
121
AC0552-OV0075
In the Black
Archival Resource Key
1 Videocassettes (VHS)
1986 December 28
121
AC0552-OV0076
In the Black: Master
Archival Resource Key
1 Videocassettes (VHS)
1988 June 20
121
AC0552-OV0077
Washington Post national advertising presentation: "Washington The Powerbelt"
Archival Resource Key
1 Videocassettes (VHS)
1989
121
AC0552-OV0078
Business in Action: marketing for a minority business
Archival Resource Key
1 Videocassettes (VHS)
121
AC0552-OV0079
Henderson Industries: "Growing a Business"
Archival Resource Key
1 Videocassettes (VHS)
1989
121
AC0552-OV0080
Henderson Industries: "Capabilities"
Archival Resource Key
1 Videocassettes (VHS)
1990
121
AC0552-OV0081
Center for Communications Inc., "Doing the Right Thing: Minorities in the Communications Industries"
Archival Resource Key
1 Videocassettes (VHS)
1990 April 18-19
121
AC0552-OV0082
The Minority Business Report: "Doing Business in the Bahamas"
Archival Resource Key
1 Videocassettes (VHS)
1990 June 2
121
AC0552-OV0083
The Bridge to Black America
Archival Resource Key
1 Videocassettes (U-matic)
1991 May 29
122
AC0552-OV0084
The Bridge to Japan
Archival Resource Key
1 Videocassettes (U-matic)
1991 May 29
122
AC0552-OV0085
In the Black: "Keys to Success"
Archival Resource Key
1 Videocassettes (VHS)
1992
122
AC0552-OV0086
"In the Black: Keys to Success"
Archival Resource Key
1 Videocassettes (VHS)
1992 June
122
AC0552-OV0087
In the Black: Keys to Success
Archival Resource Key
1 Videocassettes (VHS)
1993 April
122
AC0552-OV0088
In the Black: Keys to Success
Archival Resource Key
1 Videocassettes (VHS)
1993 June
122
AC0552-OV0089
How to Find Employment in the 90s (from the producers of "In the Black")
Archival Resource Key
1 Videocassettes (VHS)
1993
122
AC0552-OV0090
Positive Images: Demo Tape
Archival Resource Key
1 Videocassettes (VHS)
1995
122
AC0552-OV0091
In the Black: "Carolyn Jones"
Archival Resource Key
1 Videocassettes (VHS)
undated
122
AC0552-OV0092
In the Black Productions: "Your Personal Financial Guide to Success, Power, and Security" (Volume 1)
Archival Resource Key
1 Videocassettes (VHS)
undated
122
AC0552-OV0093
In the Black Productions: "How to Start Your Own Successful Business"
Archival Resource Key
1 Videocassettes (VHS)
undated
123
AC0552-OV0094
Caroline 50th Birthday
Archival Resource Key
1 Videocassettes (VHS)
1992 February 15
123
Ac0552-OV0095
Scope and Contents
Reference video available
CBS This Morning
Archival Resource Key
1 Videocassettes (VHS)
undated
123
AC0552.OV0096
Fashion Reel: Perrier and L'oreal
Archival Resource Key
1 Videocassettes (VHS)
undated
123
AC0552-OV0097
Power Rangers: Share the Power
Archival Resource Key
1 Videocassettes (VHS)
123
AC0552-OV0098
Product of Benton Harbor - Caroline Jones
Archival Resource Key
1 Videocassettes (U-matic)
123
AC0552-OV0099
Product of Benton Harbor - Caroline Jones
Archival Resource Key
1 Videocassettes (VHS)
1984 June 12
123
AC0552-OV0100
Raymond Horn Syndications, "America Salutes Rosa Parks" (five minute demo)
Archival Resource Key
1 Videocassettes (VHS)
123
AC0552-OV0101
Wilson E. Phillips, "A Corporate Line: Women of New York"
Archival Resource Key
1 Videocassettes (VHS)
1994
123
AC0552-OV0102
Scope and Contents
Reference video available.
Geechee Girls Film and Video, "Daughters of the Dust: Preview Trailer"
Archival Resource Key
1 Videocassettes (VHS)
1990 October 22
123
AC0552-OV00103
Dionne and Friends
Archival Resource Key
1 Videocassettes (VHS)
1988 October 17
127
AC0552-OV0104
Dollars and Sense Magazine's Salute to America's Top 100 Black Business and Professional Women
Archival Resource Key
1 Videocassettes (VHS)
1985
127
AC0552-OV0105
Eyes on the Prize I: Toyota Special Edition Presentation
Archival Resource Key
1 Videocassettes (VHS)
127
AC0552-OV0106
Luckyhitz Productions, "Jammin' Jelly Roll Morton on Broadway"
Archival Resource Key
1 Videocassettes (VHS)
127
AC0552-OV0107
Miss Collegiate African American Woman Pageant, Inc.
Archival Resource Key
1 Videocassettes (VHS)
1987 March
127
AC0552-OV0108
4th Annual Miss Collegiate African American Pageant
Archival Resource Key
1 Videocassettes (VHS)
127
AC0552-OV0109
Mo' Funny: Black Comedy in America
Archival Resource Key
1 Videocassettes (VHS)
1992
127
AC0552-OV0110
Rappin' Roots: Promo
Archival Resource Key
1 Videocassettes (VHS)
127
AC0552-OV0111
Rappin' Roots
Archival Resource Key
1 Videocassettes (VHS)
1988
127
AC0552-OV0112
The Set: Demo Tape
Archival Resource Key
1 Videocassettes (VHS)
1991
127
AC0552-OV0113
Motion Picture Film
7.4
Archival Resource Key
TV Commercials: National Guard
Archival Resource Key
1 Motion picture film
circa 1970s
OF 552.1
TV Commercials: National Center for Volunteer Action
Archival Resource Key
1 Motion picture film
circa 1970s
OF 552.2
TV Commercials: American Gas/Housing and Urban Development/United Nations
Archival Resource Key
1 Motion picture film
circa 1970s
OF 552.3
TV Commercials: Sears
Archival Resource Key
1 Motion picture film
circa 1970s
OF 552.4