Archives Center, National Museum of American History
Ally and Gargano, Inc., Print Advertisements
Gargano, Amil
Ally & Gargano, Inc.
Ally, Carl
NMAH.AC.0938
Archival Resource Key
14.6 Cubic feet
1962-1987
In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
English
.
Arrangement
Collection is arranged into one series.
Conditions Governing Access
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Scope and Contents
Advertising portfolios including copies of print advertisements published for fifty-two accounts over a twenty-five year period. Some clients include Hertz, Federal Express, International Business Machines Corporation.
Preferred Citation
Ally and Gargano, Inc., Print Advertisements, 1962-ca. 1995, Archives Center, National Museum of American History.
Conditions Governing Use
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost recovery and use fees may apply when requesting reproductions.
Related Materials
Advertising documentation may be found in the following collections in this repository: N.W. Ayer Advertising Agency Records and the Federal Express Advertising History Collection.
Immediate Source of Acquisition
This collection was donated by Emil Gargano, a partner in Ally and Gargano, Inc.
Biographical / Historical
After seven years as a rising star in the advertising business, Carl Ally (1925-1999) created his own advertising agency in 1962, bringing with him former colleague and art director Amil Gargano. In 1976, Carl Ally, Inc., became Ally and Gargano, and three years later, Ally withdrew from active participation in the firm. In 1983, the agency, with a roster of nearly 300 employees, went public; in 1986 the Marketing Corporation of America (MCA) purchased Ally and Gargano for $26.6 million; in 1991 Amil Gargano left the firm which went out of business in 1995.
During its years as an independent advertising agency, (1962-1987), Ally and Gargano created highly successful and widely recognized advertising campaigns for over ninety clients. Carl Ally was especially known for an aggressive advertising style, most notably his work for Hertz in the late 1960s and early 1970s, in which he used in a competitor's name, Avis, in advertisements.
Ally and Gargano also made invaluable contributions to two new firms that quickly became leading American businesses --Federal Express and MCI. Founded in 1971, Federal Express had accrued $26 million in losses by 1974, after only eighteen months in operation; its nightly package delivery count was 210 items. Ally and Gargano advertising, beginning with a budget of only $150,000, was critical to the rapid Federal Express turnaround. MCI selected Ally and Gargano to introduce its residential long distance service in 1979. Within a year, new customer enrollment reached three times the expected level, and four years after the launch of the advertising campaign, MCI's total sales rose from $95 million to $2.7 billion.
Custodial History
Donated to the Archives Center in 2007 by Amil Gargano.
Processing Information
Collection processed by Amy Sanderson (intern); supervised by Alison Oswald, archivist, November 2007.
Advertisements
Advertising agencies
Print advertising
advertising
Dunkin' Donuts, Inc.
Federal Express Corporation
Fiat.
Canadair
MCI Communications Corporation.
Scandinavian Airlines System
Northeast Airlines
Pan American World Airways, Inc.
Pearl Brewing.
Hertz Corporation.
International business machines corporation
Karastan.
Kobrand Corporation.
Volvo.
Saab (Svenska Aeroplan Aktiebolaget AB)
Piper Aircraft Corp.
Pharmacraft.
Pentax Precision Instrument Corporation.
Bank of New York
Print Advertisements
Series 1
Archival Resource Key
1962- circa 1995
Absolut Vodka
Archival Resource Key
1989
1
1
Bengay
Archival Resource Key
1988
1
2
Bank of New York
Archival Resource Key
1981 October – circa 1991
1
3-6
13
1
Canadair
Archival Resource Key
1981 January –1984 September
1
7
13
2
Columbia Broadcasting System, Inc.(CBS)
Archival Resource Key
1969 April–1973 December
19
1-2
18
1
1
8
13
3
Columbia Broadcasting System, Inc.(CBS)
Cinzano
Archival Resource Key
1965 May–1968 May
1
9
Citizens for Clean Air
Archival Resource Key
1966 October -1971
1
10
18
2
13
4
Citizens for Clean Air
Commodore Computer
Archival Resource Key
1982 March–1983 October
13
5
1
11
Commodore Computer
Corning Glass
Archival Resource Key
1964 March–1967 September
13
6
1
12
Dunkin' Donuts
Archival Resource Key
1977 June–1995 March
2
1-4
Federal Express
Archival Resource Key
1974 October–1987
2
5-8
13
7-8
Federal Express
Fiat
Archival Resource Key
1970 December–1978 June
3
1-11
18
3-6
14
1
Fiat International
Archival Resource Key
1972 January–1979 December
3
12-15
14
2-3
Franklin Computers
Archival Resource Key
1983 October–1984 June
3
16
Gatorade
Archival Resource Key
1968 September–1969 February
14
4
3
17
Goebel
Archival Resource Key
1964 April –1966 May
14
5
Hertz
Archival Resource Key
1966 September–1973 March
14
6-8
4
1-15
18
7-8
19
3
Hertz
International Business Machines Corporation (IBM)
Archival Resource Key
1965 March–1979 March
5
1-7
20
1
19
4
18
9
14
9-11
International Business Machines Corporation (IBM)
Investment Overseas Services (IOS)
Archival Resource Key
1968 May – 1971 May
15
1-2
6
1-3
Jergens
Archival Resource Key
1984 November
15
4
R.A. Johnston Cookies
Archival Resource Key
1964 March–1966 October
15
5
Kaiser Roth
Archival Resource Key
1980 April –1982 December
15
6
Karastan
Archival Resource Key
1980 November –1988 May
15
7-11
Kobrand Importers
Archival Resource Key
1971 March–1977 March
18
10-12
19
5
20
2
15
3
7
1-6
Krystal Kitchens
Archival Resource Key
1980 November –1988 May
15
4
Mass Communications, Inc., (MCI)
Archival Resource Key
1979 November–1986 April
15
5-6
7
7-9
Mass Communications, Inc., (MCI)
Midway Metrolink
Archival Resource Key
Undated
15
7
National Football League Properties
Archival Resource Key
1983 May–1984 March
8
1
Northeast Airlines
Archival Resource Key
1967 July–1970 December; 1967 July – 1970 September
20
3
19
6
18
13
15
8-10
8
2-6
Northeast Airlines
Noxell
Archival Resource Key
1972 October – 1974 October
8
7
Old Bushmill's Irish Whiskey
Archival Resource Key
1963 April–1966 October
8
8
5
11
Pan American World Airways
Archival Resource Key
1970 August–1978 August
16
1-4
19
7
18
14
8
9-12
Pearl Brewing Company
Archival Resource Key
1969 July–1971 May
16
5
Pentax
Archival Resource Key
1978 October–1982 May
9
1
16
6
Pharamacraft
Archival Resource Key
1967 March–1975 May
16
7
9
2
Piper Aircraft
Archival Resource Key
circa 1978-1984
9
3-11
18
15
16
8
Pirelli Tires
Archival Resource Key
1975 December–1984
10
1Plax
Plax
Archival Resource Key
1989
10
2
Purina
Archival Resource Key
Undated
16
9
Rise Shaving Cream
Archival Resource Key
1971 December–1974 November
16
10
10
3
Salada
Archival Resource Key
1964 March-1967 September
10
4
Saab-Scania
Archival Resource Key
1979 June –1988 April
10
5-16
SAAB
Archival Resource Key
1979 June–1988 April
16
11
18
16
SAAB
Archival Resource Key
undated; Travelers (Insurance) Dec 17, 1980; Volvo, undated
20
4
Scandinavian Airlines (SAS)
Archival Resource Key
circa 1964– circa 1984
10
17-18
17
1-2
U.S. Servicator
Archival Resource Key
1963 August–November
18
17
11
1
U.S. Servicator
Service America
Archival Resource Key
1970 April–1971 June
17
3
11
2-5
Shearson Lehman Brothers
Archival Resource Key
1990–1991
11
6
17
4
Hollingshead Slip Motor Oil
Archival Resource Key
1963 November – 1964 June
17
5
11
7
Timberland Company
Archival Resource Key
1980 September – 1985 November
11
8-10
17
6
Tink-Tonk (Sprout Software)
Archival Resource Key
1983
11
11
Tink-Tonk (Sprout Software)
Travelers Insurance
Archival Resource Key
1970 October-1985 August
12
1-10
Travelers Insurance
Travelers Insurance
Archival Resource Key
1970 October-1985 August
17
7-12
Vespa
Archival Resource Key
1963 July–1966 October
12
12
Volvo
Archival Resource Key
1962 June–1967 August
12
13-18
Volvo
Archival Resource Key
1962 June–1967 August
17
13
Woman's Day
Archival Resource Key
1962 November –1963 June
12
11
World Magazine
Archival Resource Key
1971 December–1974 November
12
19
18
18
19
8
World Journal Tribune
Archival Resource Key
1966 May–1967 May
17
14
12
20
Carl Ally's Show Reel from 1964-1981
Archival Resource Key
1 Videocassettes (U-matic)
Total Running Time: 23:00
1981-06-21
10